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Problem definition: Corporate brands, grassroots activists, and ordinary citizens all routinely employ Word-of-mouth (WoM) diffusion to promote products and instigate social change. Our work models the formation and spread of negative…

Social and Information Networks · Computer Science 2021-05-07 Shuoguang Yang , Shatian Wang , Van-Anh Truong

We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…

Social and Information Networks · Computer Science 2020-06-02 Hao-Hsiang Wu , Simge Kucukyavuz

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…

Social and Information Networks · Computer Science 2018-07-23 Marco Cremonini , Francesca Casamassima

A pivotal idea in network science, marketing research and innovation diffusion theories is that a small group of nodes -- called influencers -- have the largest impact on social contagion and epidemic processes in networks. Despite the…

Physics and Society · Physics 2018-12-12 Flavio Iannelli , Manuel Sebastian Mariani , Igor M. Sokolov

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Information diffusion mechanisms based on social influence models are mainly studied using likelihood of adoption when active neighbors expose a user to a message. The problem arises primarily from the fact that for the most part, this…

Social and Information Networks · Computer Science 2020-03-24 Soumajyoti Sarkar , Hamidreza Alvari , Paulo Shakarian

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

Modelling diffusion processes on dynamic contact networks is an important research area for epidemiology, marketing, cybersecurity, and ecology. However, current diffusion models cannot capture transmissions occurring for indirect…

Social and Information Networks · Computer Science 2019-06-10 Md Shahzamal

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

In social networks, it is often of interest to identify the most influential users who can successfully spread information to others. This is particularly important for marketing (e.g., targeting influencers for a marketing campaign) and to…

Social and Information Networks · Computer Science 2025-07-24 Caroline B. Pena , David J. P. O'Sullivan , Pádraig MacCarron , Akrati Saxena

Diffusion processes in networks are increasingly used to model the spread of information and social influence. In several applications in computational sustainability such as the spread of wildlife, infectious diseases and traffic mobility…

Social and Information Networks · Computer Science 2013-09-27 Akshat Kumar , Daniel Sheldon , Biplav Srivastava

Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence…

Physics and Society · Physics 2016-11-08 Xian Teng , Sen Pei , Flaviano Morone , Hernán A. Makse

Recent work on modeling influence propagation focus on progressive models, i.e., once a node is influenced (active) the node stays in that state and cannot become inactive. However, this assumption is unrealistic in many settings where…

Social and Information Networks · Computer Science 2014-08-28 Vincent Yun Lou , Smriti Bhagat , Laks V. S. Lakshmanan , Sharan Vaswani

We propose a novel learning framework based on neural mean-field dynamics for inference and estimation problems of diffusion on networks. Our new framework is derived from the Mori-Zwanzig formalism to obtain an exact evolution of the node…

Machine Learning · Computer Science 2021-01-20 Shushan He , Hongyuan Zha , Xiaojing Ye

Networks of contacts capable of spreading infectious diseases are often observed to be highly heterogeneous, with the majority of individuals having fewer contacts than the mean, and a significant minority having relatively very many…

Physics and Society · Physics 2016-12-21 César Parra-Rojas , Thomas House , Alan J. McKane

Diffusion processes are instrumental to describe the movement of a continuous quantity in a generic network of interacting agents. Here, we present a probabilistic framework for diffusion in networks and propose to classify agent…

Social and Information Networks · Computer Science 2015-08-28 Wai Hong Ronald Chan , Matthias Wildemeersch , Tony Q. S. Quek

Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…

Data Structures and Algorithms · Computer Science 2015-03-17 Manuel Gomez-Rodriguez , Jure Leskovec , Andreas Krause

A widely studied model of influence diffusion in social networks represents the network as a graph $G=(V,E)$ with an influence threshold $t(v)$ for each node. Initially the members of an initial set $S\subseteq V$ are influenced. During…

Data Structures and Algorithms · Computer Science 2018-07-19 Gennaro Cordasco , Luisa Gargano , Joseph Peters , Adele Anna Rescigno , Ugo Vaccaro
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