Related papers: Large Language Models for Market Research: A Data-…

Large language models (LLMs) have been proposed as alternatives to human experts for estimating unknown quantities with associated uncertainty, a process known as Bayesian elicitation. We test this by asking eleven LLMs to estimate…

The observed similarities in the behavior of humans and Large Language Models (LLMs) have prompted researchers to consider the potential of using LLMs as models of human cognition. However, several significant challenges must be addressed…

Large language models (LLMs) have attracted considerable attention as they are capable of showcasing impressive capabilities generating comparable high-quality responses to human inputs. LLMs, can not only compose textual scripts such as…

Large Language Models (LLMs) are transforming human decision-making by acting as cognitive collaborators. Yet, this promise comes with a paradox: while LLMs can improve accuracy, they may also erode independent reasoning, promote…

In order for AI systems to communicate effectively with people, they must understand how we make decisions. However, people's decisions are not always rational, so the implicit internal models of human decision-making in Large Language…

Large language models (LLMs), especially when instruction-tuned for chat, have become part of our daily lives, freeing people from the process of searching, extracting, and integrating information from multiple sources by offering a…

The pervasive influence of social media during the COVID-19 pandemic has been a double-edged sword, enhancing communication while simultaneously propagating misinformation. This \textit{Digital Infodemic} has highlighted the urgent need for…

Travel behavior prediction is a core problem in transportation demand management and is traditionally addressed using numerical models calibrated on observed data. With recent advances in large language models (LLMs), new opportunities have…

Of the many commercial and scientific opportunities provided by large language models (LLMs; including Open AI's ChatGPT, Meta's LLaMA, and Anthropic's Claude), one of the more intriguing applications has been the simulation of human…

Large language models (LLMs) are increasingly used to simulate human opinions and survey responses, but their ability to reproduce population responses across cultures remains limited. Existing persona-based prompting methods typically rely…

Large language models (LLMs) are increasingly involved in shaping public understanding on contested issues. This has led to substantial discussion about the potential of LLMs to reinforce or correct misperceptions. While existing literature…

The planning ability of Large Language Models (LLMs) has garnered increasing attention in recent years due to their remarkable capacity for multi-step reasoning and their ability to generalize across a wide range of domains. While some…

In day-to-day communication, people often approximate the truth - for example, rounding the time or omitting details - in order to be maximally helpful to the listener. How do large language models (LLMs) handle such nuanced trade-offs? To…

Text-based Person Retrieval (TPR) aims to retrieve person images that match the description given a text query. The performance improvement of the TPR model relies on high-quality data for supervised training. However, it is difficult to…

Large Language Models (LLMs) have shown remarkable performance in various natural language processing tasks but face challenges in mathematical reasoning, where complex problem-solving requires both linguistic understanding and mathematical…

Large language models (LLMs) excel in many natural language processing (NLP) tasks. However, since LLMs can only incorporate new knowledge through training or supervised fine-tuning processes, they are unsuitable for applications that…

The collection and curation of high-quality training data is crucial for developing text classification models with superior performance, but it is often associated with significant costs and time investment. Researchers have recently…

Prevailing large language models (LLMs) are capable of human responses simulation through its unprecedented content generation and reasoning abilities. However, it is not clear whether and how to leverage LLMs to simulate field experiments.…

Machine learning practitioners often face significant challenges in formally integrating their prior knowledge and beliefs into predictive models, limiting the potential for nuanced and context-aware analyses. Moreover, the expertise needed…

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…