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Sequential recommender systems have achieved significant success in modeling temporal user behavior but remain limited in capturing rich user semantics beyond interaction patterns. Large Language Models (LLMs) present opportunities to…

The explainability of recommendation systems is crucial for enhancing user trust and satisfaction. Leveraging large language models (LLMs) offers new opportunities for comprehensive recommendation logic generation. However, in existing…

Information Retrieval · Computer Science 2024-07-04 Hongke Zhao , Songming Zheng , Likang Wu , Bowen Yu , Jing Wang

Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…

Information Retrieval · Computer Science 2025-02-24 Kefan Wang , Hao Wang , Kenan Song , Wei Guo , Kai Cheng , Zhi Li , Yong Liu , Defu Lian , Enhong Chen

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu

In recommendation systems, predicting Click-Through Rate (CTR) is crucial for accurately matching users with items. To improve recommendation performance for cold-start and long-tail items, recent studies focus on leveraging item multimodal…

Information Retrieval · Computer Science 2025-08-05 Yining Yao , Ziwei Li , Shuwen Xiao , Boya Du , Jialin Zhu , Junjun Zheng , Xiangheng Kong , Yuning Jiang

In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…

Information Retrieval · Computer Science 2022-09-02 Petros Katsileros , Nikiforos Mandilaras , Dimitrios Mallis , Vassilis Pitsikalis , Stavros Theodorakis , Gil Chamiel

In the area of commercial auto sales system, high-quality lead score sequencing determines the priority of a sale's work and is essential for optimizing the efficiency of the sales system. Since CRM (Customer Relationship Management) system…

Information Retrieval · Computer Science 2025-10-28 Yin Sun , Yiwen Liu , Junjie Song , Chenyu Zhang , Xinyuan Zhang , Lingjie Liu , Siqi Chen , Yuji Cao

Learning-to-rank (LTR) is a set of supervised machine learning algorithms that aim at generating optimal ranking order over a list of items. A lot of ranking models have been studied during the past decades. And most of them treat each…

Information Retrieval · Computer Science 2020-06-09 RuiXing Wang , Kuan Fang , RiKang Zhou , Zhan Shen , LiWen Fan

Click-through rate (CTR) prediction is one of the fundamental tasks in the industry, especially in e-commerce, social media, and streaming media. It directly impacts website revenues, user satisfaction, and user retention. However,…

Information Retrieval · Computer Science 2024-08-20 Zhiming Yang , Haining Gao , Dehong Gao , Luwei Yang , Libin Yang , Xiaoyan Cai , Wei Ning , Guannan Zhang

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

Information Retrieval · Computer Science 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

Ensuring the products displayed in e-commerce search results are relevant to users queries is crucial for improving the user experience. With their advanced semantic understanding, deep learning models have been widely used for relevance…

Information Retrieval · Computer Science 2025-05-13 Hongwei Shang , Nguyen Vo , Nitin Yadav , Tian Zhang , Ajit Puthenputhussery , Xunfan Cai , Shuyi Chen , Prijith Chandran , Changsung Kang

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Accurate multi-turn intent classification is essential for advancing conversational AI systems. However, challenges such as the scarcity of comprehensive datasets and the complexity of contextual dependencies across dialogue turns hinder…

Computation and Language · Computer Science 2024-11-20 Junhua Liu , Yong Keat Tan , Bin Fu , Kwan Hui Lim

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

Information Retrieval · Computer Science 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…

Machine Learning · Computer Science 2017-07-11 Xun Liu , Wei Xue , Lei Xiao , Bo Zhang

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

Large language models (LLMs) excel at capturing semantic nuances and therefore show impressive relevance ranking performance in modern recommendation and search systems. However, they suffer from high computational overhead under industrial…

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao
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