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Measuring and optimizing the influence of nodes in big-data online social networks are important for many practical applications, such as the viral marketing and the adoption of new products. As the viral spreading on social network is a…

Physics and Society · Physics 2018-07-31 Yanqing Hu , Shenggong Ji , Yuliang Jin , Ling Feng , H. Eugene Stanley , Shlomo Havlin

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

Social and Information Networks · Computer Science 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

The identification of important nodes in complex networks is an area of exciting growth due to its applications across various disciplines like disease controlling, community finding, data mining, network system controlling, just to name a…

Social and Information Networks · Computer Science 2020-11-13 Qiuyan Shang , Yong Deng , Kang Hao Cheong

Evaluating node influence is fundamental for identifying key nodes in complex networks. Existing methods typically rely on generic indicators to rank node influence across diverse networks, thereby ignoring the individualized features of…

Social and Information Networks · Computer Science 2024-05-14 Bingyu Zhu , Qingyun Sun , Jianxin Li , Daqing Li

Nowadays, the diffusion of information through social networks is a powerful phenomenon. One common way to model diffusions in social networks is the Independent Cascade (IC) model. Given a set of infected nodes according to the IC model, a…

Social and Information Networks · Computer Science 2026-05-20 Yael Sabato , Amos Azaria , Noam Hazon

The wide adoption of social media platforms has brought about numerous benefits for communication and information sharing. However, it has also led to the rapid spread of misinformation, causing significant harm to individuals, communities,…

Data Structures and Algorithms · Computer Science 2023-08-21 Ahad N. Zehmakan , Khushvind Maurya

How to identify influential nodes in social networks is of theoretical significance, which relates to how to prevent epidemic spreading or cascading failure, how to accelerate information diffusion, and so on. In this Letter, we make an…

Physics and Society · Physics 2015-06-23 Xiang-Yu Zhao , Bin Huang , Ming Tang , Hai-Feng Zhang , Duan-Bing Chen

Influential node detection is a central research topic in social network analysis. Many existing methods rely on the assumption that the network structure is completely known \textit{a priori}. However, in many applications, network…

Social and Information Networks · Computer Science 2016-12-01 Qunwei Li , Bhavya Kailkhura , Jayaraman J. Thiagarajan , Zhenliang Zhang , Pramod K. Varshney

The study of continuous-time information diffusion has been an important area of research for many applications in recent years. When only the diffusion traces (cascades) are accessible, cascade-based network inference and influence…

Social and Information Networks · Computer Science 2024-05-22 Keke Huang , Ruize Gao , Bogdan Cautis , Xiaokui Xiao

Information propagation on networks is a central theme in social, behavioral, and economic sciences, with important theoretical and practical implications, such as the influence maximization problem for viral marketing. Here, we consider a…

Social and Information Networks · Computer Science 2022-09-26 Yu Tian , Renaud Lambiotte

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

Physics and Society · Physics 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse

Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…

Social and Information Networks · Computer Science 2017-08-08 Ali Vardasbi , Heshaam Faili , Masoud Asadpour

Information flow, opinion, and epidemics spread over structured networks. When using individual node centrality indicators to predict which nodes will be among the top influencers or spreaders in a large network, no single centrality has…

Social and Information Networks · Computer Science 2020-11-30 Doina Bucur

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

As an important type of dynamics on complex networks, spreading is widely used to model many real processes such as the epidemic contagion and information propagation. One of the most significant research questions in spreading is to rank…

Physics and Society · Physics 2015-12-18 Ye Sun , Long Ma , An Zeng , Wen-Xu Wang

With great theoretical and practical significance, identifying the node spreading influence of complex network is one of the most promising domains. So far, various topology-based centrality measures have been proposed to identify the node…

Physics and Society · Physics 2014-08-27 Jian-Hong Lin , Jian-Guo Liu , Qiang Guo

Identifying a set of influential spreaders in complex networks plays a crucial role in effective information spreading. A simple strategy is to choose top-$r$ ranked nodes as spreaders according to influence ranking method such as PageRank,…

Social and Information Networks · Computer Science 2016-07-19 Jian-Xiong Zhang , Duan-Bing Chen , Qiang Dong , Zhi-Dan Zhao

Spreading is a ubiquitous process in the social, biological and technological systems. Therefore, identifying influential spreaders, which is important to prevent epidemic spreading and to establish effective vaccination strategies, is full…

Physics and Society · Physics 2017-10-17 Senbin Yu , Liang Gao , Yi-Fan Wang , Ge Gao , Congcong Zhou , Zi-You Gao

Cascade models are central to understanding, predicting, and controlling epidemic spreading and information propagation. Related optimization, including influence maximization, model parameter inference, or the development of vaccination…

Artificial Intelligence · Computer Science 2020-12-17 Rebekka Burkholz , John Quackenbush