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Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Information Retrieval · Computer Science 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in…

Machine Learning · Statistics 2014-12-01 Bjarne Ørum Fruergaard

The Transformer has proven to be a significant approach in feature interaction for CTR prediction, achieving considerable success in previous works. However, it also presents potential challenges in handling feature interactions. Firstly,…

Information Retrieval · Computer Science 2025-03-17 Yi Xu , Zhiyuan Lu , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Jing Zhang

A central goal of artificial intelligence is to build systems that can understand and predict complex, evolving sequences of events. However, current foundation models, designed for natural language, fail to grasp the holistic nature of…

Machine Learning · Computer Science 2025-09-09 Vignesh Ethiraj , Subhash Talluri

This research designs a unified architecture of CTR prediction benchmark (Bench-CTR) platform that offers flexible interfaces with datasets and components of a wide range of CTR prediction models. Moreover, we construct a comprehensive…

Information Retrieval · Computer Science 2025-12-02 Shan Gao , Yanwu Yang

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Collaborative filtering (CF) is a core technique for recommender systems. Traditional CF approaches exploit user-item relations (e.g., clicks, likes, and views) only and hence they suffer from the data sparsity issue. Items are usually…

Information Retrieval · Computer Science 2020-10-19 Guangneng Hu

In recommendation systems, new items are continuously introduced, initially lacking interaction records but gradually accumulating them over time. Accurately predicting the click-through rate (CTR) for these items is crucial for enhancing…

Information Retrieval · Computer Science 2024-07-16 Yaqing Wang , Hongming Piao , Daxiang Dong , Quanming Yao , Jingbo Zhou

Recommendation Systems apply Information Retrieval techniques to select the online information relevant to a given user. Collaborative Filtering is currently most widely used approach to build Recommendation System. CF techniques uses the…

Information Retrieval · Computer Science 2015-03-26 Dheeraj kumar Bokde , Sheetal Girase , Debajyoti Mukhopadhyay

The lifelong user behavior sequence provides abundant information of user preference and gains impressive improvement in the recommendation task, however increases computational consumption significantly. To meet the severe latency…

Information Retrieval · Computer Science 2024-06-17 Wenhui Yu , Chao Feng , Yanze Zhang , Lantao Hu , Peng Jiang , Han Li

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Interacting systems are ubiquitous in nature and engineering, ranging from particle dynamics in physics to functionally connected brain regions. These interacting systems can be modeled by graphs where edges correspond to the interactions…

Machine Learning · Computer Science 2024-01-25 Zhichao Han , Olga Fink , David S. Kammer

This paper provides an overview of the approach we used as team ISISTANITOS for the ACM RecSys Challenge 2023. The competition was organized by ShareChat, and involved predicting the probability of a user clicking an app ad and/or…

Information Retrieval · Computer Science 2023-08-08 Juan Manuel Rodriguez , Antonela Tommasel

While including pairwise interactions in a regression model can better approximate response surface, fitting such an interaction model is a well-known difficult problem. In particular, analyzing contemporary high-dimensional datasets often…

Methodology · Statistics 2024-01-17 Hai Lu , Guo Yu

Although deep pre-trained language models have shown promising benefit in a large set of industrial scenarios, including Click-Through-Rate (CTR) prediction, how to integrate pre-trained language models that handle only textual signals into…

Computation and Language · Computer Science 2023-08-23 Dong Wang , Kavé Salamatian , Yunqing Xia , Weiwei Deng , Qi Zhiang

Matrix factorization (MF) is a simple collaborative filtering technique that achieves superior recommendation accuracy by decomposing the user-item interaction matrix into user and item latent matrices. Because the model typically learns…

Information Retrieval · Computer Science 2024-03-11 Kai Sugahara , Kazushi Okamoto

The challenge of solving data mining problems in e-commerce applications such as recommendation system (RS) and click-through rate (CTR) prediction is how to make inferences by constructing combinatorial features from a large number of…

Machine Learning · Computer Science 2021-10-20 Zhenyuan Zhong , Jie Yang , Yacong Ma , Shoubin Dong , Jinlong Hu

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more…

Information Retrieval · Computer Science 2023-04-06 Qijie Shen , Hong Wen , Jing Zhang , Qi Rao

Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting…

Computer Vision and Pattern Recognition · Computer Science 2016-09-21 Junxuan Chen , Baigui Sun , Hao Li , Hongtao Lu , Xian-Sheng Hua

Learning effective feature interactions is central to modern recommender systems, yet remains challenging in industrial settings due to sparse multi-field inputs and ultra-long user behavior sequences. While recent scaling efforts have…

Information Retrieval · Computer Science 2026-02-13 Fangye Wang , Guowei Yang , Xiaojiang Zhou , Song Yang , Pengjie Wang