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Network structure can affect when and how widely new ideas, products, and behaviors are adopted. In widely-used models of biological contagion, interventions that randomly rewire edges (on average making them "longer") accelerate spread.…

Social and Information Networks · Computer Science 2023-08-22 Dean Eckles , Elchanan Mossel , M. Amin Rahimian , Subhabrata Sen

The spread of new ideas, behaviors or technologies has been extensively studied using epidemic models. Here we consider a model of diffusion where the individuals' behavior is the result of a strategic choice. We study a simple coordination…

Probability · Mathematics 2015-03-17 Marc Lelarge

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of…

Physics and Society · Physics 2023-02-01 Joshua Becker

The social networks that infectious diseases spread along are typically clustered. Because of the close relation between percolation and epidemic spread, the behavior of percolation in such networks gives insight into infectious disease…

Quantitative Methods · Quantitative Biology 2009-05-14 Joel C Miller

Network models with preferential attachment, where new nodes are injected into the network and form links with existing nodes proportional to their current connectivity, have been well studied for some time. Extensions have been introduced…

Physics and Society · Physics 2013-06-26 James P. Bagrow , Dirk Brockmann

Time-varying community structures widely exist in various real-world networks. However, the spreading dynamics on this kind of network has not been fully studied. To this end, we systematically study the effects of time-varying community…

Physics and Society · Physics 2017-05-17 Mian-Xin Liu , Wei Wang , Ying Liu , Ming Tang , Shi-Min Cai , Hai-Feng Zhang

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…

Social and Information Networks · Computer Science 2018-07-23 Marco Cremonini , Francesca Casamassima

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

There is a rich history of models for the interaction of a biological contagion like influenza with the spread of related information such as an influenza vaccination campaign. Recent work on the spread of interacting contagions on networks…

Physics and Society · Physics 2020-09-02 Laurent Hébert-Dufresne , Dina Mistry , Benjamin M. Althouse

The spread of ideas, behaviors, and technologies generally depends on feedback mechanisms operating across multiple scales. Previous studies have extensively examined pairwise transmission and local reinforcement. However, the role of…

Physics and Society · Physics 2025-12-18 Leyang Xue , Kai-Cheng Yang , Peng-Bi Cui , Zengru Di

Adaptive networks consist of a collection of nodes with adaptation and learning abilities. The nodes interact with each other on a local level and diffuse information across the network to solve estimation and inference tasks in a…

Information Theory · Computer Science 2015-06-05 Sheng-Yuan Tu , Ali H. Sayed

Faced with uncertainty in decision making, individuals often turn to their social networks to inform their decisions. In consequence, these networks become central to how new products and behaviors spread. A key structural feature of…

Physics and Society · Physics 2025-10-07 Luca Lazzaro , Manuel S. Mariani , René Algesheimer , Radu Tanase

The structure of a network can significantly influence the properties of the dynamical processes which take place on them. While many studies have been devoted to this influence, much less attention has been devoted to the interplay and…

Physics and Society · Physics 2008-01-10 Balazs Kozma , Alain Barrat

The spread of socially-learnt behaviours occurs in many animal species, and understanding how behaviours spread can provide novel insights into the causes and consequences of sociality. Within wild populations, behaviour spread is often…

Social and Information Networks · Computer Science 2020-12-17 Josh A. Firth , Gregory F. Albery , Kristina B. Beck , Ivan Jarić , Lewis G. Spurgin , Ben C. Sheldon , Will Hoppitt

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

We consider the algorithmic problem of selecting a set of target nodes that cause the biggest activation cascade in a network. In case when the activation process obeys the diminishing returns property, a simple hill-climbing selection…

Physics and Society · Physics 2009-05-08 Aram Galstyan , Vahe Musoyan , Paul Cohen

Community structure is an important factor in the behavior of real-world networks because it strongly affects the stability and thus the phase transition order of the spreading dynamics. We here propose a reversible social contagion model…

Physics and Society · Physics 2018-06-13 Zhen Su , Wei Wang , Lixiang Li , H. Eugene Stanley , Lidia A. Braunstein

Natural selection and random drift are competing phenomena for explaining the evolution of populations. Combining a highly fit mutant with a population structure that improves the odds that the mutant spreads through the whole population…

Populations and Evolution · Quantitative Biology 2009-08-14 Valmir C. Barbosa , Raul Donangelo , Sergio R. Souza

Motivated by the analysis of social networks, we study a model of random networks that has both a given degree distribution and a tunable clustering coefficient. We consider two types of growth processes on these graphs: diffusion and…

Probability · Mathematics 2012-02-23 Emilie Coupechoux , Marc Lelarge
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