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How does social network structure amplify or stifle behavior diffusion? Existing theory suggests that when social reinforcement makes the adoption of behavior more likely, it should spread more -- both farther and faster -- on clustered…

Social and Information Networks · Computer Science 2025-07-11 Allison Wan , Christoph Riedl , David Lazer

In this work we study diffusion in networks with community structure. We first replicate and extend work on networks with non-overlapping community structure. We then study diffusion on network models that have overlapping community…

Physics and Society · Physics 2015-03-19 Fergal Reid , Neil Hurley

Disease, opinions, ideas, gossip, etc. all spread on social networks. How these networks are connected (the network structure) influences the dynamics of the spreading processes. By investigating these relationships one gains understanding…

Populations and Evolution · Quantitative Biology 2017-06-29 Petter Holme

We introduce a model to study the delicate relation between the spreading of information and the formation of opinions in social systems. For this purpose, we propose a two-layer multiplex network model in which consensus dynamics takes…

Physics and Society · Physics 2019-07-03 David Soriano-Paños , Quantong Guo , Vito Latora , Jesús Gómez-Gardeñes

We study a simple model of how social behaviors, like trends and opinions, propagate in networks where individuals adopt the trend when they are informed by threshold $T$ neighbors who are adopters. Using a dynamic message-passing…

Physics and Society · Physics 2015-06-18 Munik Shrestha , Cristopher Moore

The dynamics of diffusion in complex networks are widely studied to understand how entities, such as information, diseases, or behaviors, spread in an interconnected environment. Complex networks often present community structure, and tools…

Physics and Society · Physics 2025-12-09 Alina Dubovskaya , Caroline B. Pena , David J. P. O'Sullivan

Recent studies suggest that human emotions diffuse in not only real-world communities but also online social media. More and more mechanisms beyond emotion contagion are revealed, including emotion correlations which indicate their…

Social and Information Networks · Computer Science 2018-01-17 Rui Fan , Ke Xu , Jichang Zhao

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

Global transport and communication networks enable information, ideas and infectious diseases now to spread at speeds far beyond what has historically been possible. To effectively monitor, design, or intervene in such epidemic-like…

Physics and Society · Physics 2020-02-13 Sam Moore , Tim Rogers

Interactions in time-varying complex systems are often very heterogeneous at the topological level (who interacts with whom) and at the temporal level (when interactions occur and how often). While it is known that temporal heterogeneities…

Physics and Society · Physics 2014-11-21 Juan Ignacio Perotti , Hang-Hyun Jo , Petter Holme , Jari Saramäki

We investigate opinion spreading by a threshold model in a situation where the influence of people is heterogeneously distributed. We focus on the response of the average opinion as a function between the trend between out-degree (number of…

Physics and Society · Physics 2017-07-26 Eun Lee , Petter Holme

From fake news to innovative technologies, many contagions spread via a process of social reinforcement, where multiple exposures are distinct from prolonged exposure to a single source. Contrarily, biological agents such as Ebola or…

Physics and Society · Physics 2020-04-22 Laurent Hébert-Dufresne , Samuel V. Scarpino , Jean-Gabriel Young

The spread of traffic jams in urban networks has long been viewed as a complex spatio-temporal phenomenon that often requires computationally intensive microscopic models for analysis purposes. In this study, we present a framework to…

Human social networks are inherently multiplex, comprising overlapping layers of relationships. Different layers may have distinct structural properties and interpersonal dynamics, but also may interact to form complex interdependent…

Social and Information Networks · Computer Science 2025-10-22 Yongren Shi , Edo Airoldi , Nicholas A. Christakis

We consider the competition of two mechanisms for adoption processes: a so-called complex threshold dynamics and a simple Susceptible-Infected-Susceptible (SIS) model. Separately, these mechanisms lead, respectively, to first order and…

Physics and Society · Physics 2016-12-14 Agnieszka Czaplicka , Raul Toral , Maxi San Miguel

When an infection spreads in a community, an individual's probability of becoming infected depends on both her susceptibility and exposure to the contagion through contact with others. While one often has knowledge regarding an individual's…

Social and Information Networks · Computer Science 2017-12-05 Maggie Makar , John Guttag , Jenna Wiens

In recent years, statistical physics' methodologies have proven extremely successful in offering insights into the mechanisms that govern social interactions. However, the question of whether these models are able to capture trends observed…

Physics and Society · Physics 2022-10-28 Clara Eminente , Oriol Artime , Manlio De Domenico

Many complex systems find a convenient representation in terms of networks: structures made by pairwise interactions (links) of elements (nodes). For many biological and social systems, elementary interactions involve however more than two…

Physics and Society · Physics 2018-12-03 Giovanni Petri , Alain Barrat

Many systems of scientific interest can be conceptualized as multipartite networks. Examples include the spread of sexually transmitted infections, scientific collaborations, human friendships, product recommendation systems, and metabolic…

Physics and Society · Physics 2021-03-02 Hyojun A. Lee , Luiz G. A. Alves , Luís A. Nunes Amaral

Here, we review the research we have done on social contagion. We describe the methods we have employed (and the assumptions they have entailed) in order to examine several datasets with complementary strengths and weaknesses, including the…

Social and Information Networks · Computer Science 2012-03-14 Nicholas A. Christakis , James H. Fowler