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In this survey, we offer an extensive overview of the Online Influence Maximization (IM) problem by covering both theoretical aspects and practical applications. For the integrity of the article and because the online algorithm takes an…
CMO Council reports that 71\% of internet users in the U.S. were influenced by coupons and discounts when making their purchase decisions. It has also been shown that offering coupons to a small fraction of users (called seed users) may…
Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…
We study the influence minimization problem: given a graph $G$ and a seed set $S$, blocking at most $b$ nodes or $b$ edges such that the influence spread of the seed set is minimized. This is a pivotal yet underexplored aspect of network…
Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…
In this paper, we study the Cost-aware Target Viral Marketing (CTVM) problem, a generalization of Influence Maximization (IM). CTVM asks for the most cost-effective users to influence the most relevant users. In contrast to the vast…
Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…
In a social network, even about the same information the excitements between different pairs of users are different. If you want to spread a piece of new information and maximize the expected total amount of excitements, which seed users…
On the occasion of the 20th Mixed Integer Program Workshop's computational competition, this work introduces a new approach for learning to solve MIPs online. Influence branching, a new graph-oriented variable selection strategy, is applied…
User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on…
In this paper, we study the Budgeted Influence Maximization with Delay Problem, for which the number of literature are limited. We propose an approximate marginal spread computation\mbox{-}based approach for solving this problem. The…
We study a natural model of coordinated social ad campaigns over a social network, based on models of Datta et al. and Aslay et al. Multiple advertisers are willing to pay the host - up to a known budget - per user exposure, whether the…
Influence Maximization (IM) is to identify the seed set to maximize information dissemination in a network. Elegant IM algorithms could naturally extend to cases where each node is equipped with a specific weight, reflecting individual…
Diffusion of information, innovation, and ideas is an important phenomenon in social networks. Information propagates through the network and reaches from one person to the next. In many settings, it is meaningful to restrict diffusion so…
Influence maximization is among the most fundamental algorithmic problems in social influence analysis. Over the last decade, a great effort has been devoted to developing efficient algorithms for influence maximization, so that identifying…
In many real-world scenarios, an individual's local social network carries significant influence over the opinions they form and subsequently propagate. In this paper, we propose a novel diffusion model -- the Pressure Threshold model (PT)…
We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…
Since the structure of complex networks is often unknown, we may identify the most influential seed nodes by exploring only a part of the underlying network, given a small budget for node queries. We propose IM-META, a solution to influence…
Influence maximization aims to select k most-influential vertices or seeds in a network, where influence is defined by a given diffusion process. Although computing optimal seed set is NP-Hard, efficient approximation algorithms exist.…
Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy…