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Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…
Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms…
Influence maximization (IM) is the problem of finding a seed vertex set which is expected to incur the maximum influence spread on a graph. It has various applications in practice such as devising an effective and efficient approach to…
Influence maximization is the problem of selecting top $k$ seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates a new…
Given a hypergraph, influence maximization (IM) is to discover a seed set containing $k$ vertices that have the maximal influence. Although the existing vertex-based IM algorithms perform better than the hyperedge-based algorithms by…
Research issues and data mining techniques for product recommendation and viral marketing have been widely studied. Existing works on seed selection in social networks do not take into account the effect of product recommendations in…
In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content…
The influence maximization (IM) problem as defined in the seminal paper by Kempe et al. has received widespread attention from various research communities, leading to the design of a wide variety of solutions. Unfortunately, this classical…
Influence maximization (IM) is the task of finding the most important nodes in order to maximize the spread of influence or information on a network. This task is typically studied on static or temporal networks where the complete topology…
Most prior algorithms for influence maximization focused are designed for Online Social Networks (OSNs) and require centralized computation. Directly deploying the above algorithms in distributed Mobile Social Networks (MSNs) will overwhelm…
Influence maximization (IM) is the problem of finding for a given $s\geq 1$ a set $S$ of $|S|=s$ nodes in a network with maximum influence. With stochastic diffusion models, the influence of a set $S$ of seed nodes is defined as the…
Influence Maximization (IM) is a famous topic in mobile networks and social computing, which aims at finding a small subset of users to maximize the influence spread through online information cascade. Recently, some careful researchers…
Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, has recently received significant attention for mass communication and commercial marketing.…
Influence Maximization (IM), that seeks a small set of key users who spread the influence widely into the network, is a core problem in multiple domains. It finds applications in viral marketing, epidemic control, and assessing cascading…
Information cascade in online social networks can be rather negative, e.g., the spread of rumors may trigger panic. To limit the influence of misinformation in an effective and efficient manner, the influence minimization (IMIN) problem is…
Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…
We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…
Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…
In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…
In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…