Related papers: AdChain: Decentralized Header Bidding
Programmatic advertising operates one of the most sophisticated and efficient service platforms on the Internet. However, the complexity of this ecosystem is a direct cause of one of the most important problems in online advertising, the…
Online advertising fuels the (seemingly) free internet. However, although users can access most of the web services free of charge, they pay a heavy coston their privacy. They are forced to trust third parties and intermediaries, who not…
Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Blockchain integration in industries like online advertising is hindered by its connectivity limitations to off-chain data. These industries heavily rely on precise counting systems for collecting and analyzing off-chain data. This requires…
Online advertising relies on a complex and opaque supply chain that involves multiple stakeholders, including advertisers, publishers, and ad-networks, each with distinct and sometimes conflicting incentives. Recent research has…
Bitcoin, a decentralized cryptocurrency, has attracted a lot of attention from academia, financial service industry and enthusiasts. The trade-off between transaction confirmation throughput and centralization of hash power do not allow…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
In online advertising (Ad), advertisers are always eager to know how to globally optimize their budget allocation strategies across different channels for more conversions such as orders, payments, etc. Ignoring competition among different…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
We design and implement Publication Chain (PubChain), a decentralized open-access publication platform built on decentralized and distributed technologies of blockchain and IPFS peer-to-peer file sharing systems. The existing publication…
Blockchains enables tamper-proof, ordered logging for transactional data in a decentralized manner over open-access, overlay peer-to-peer networks. In this paper, we propose a decentralized framework of proactive caching in a hierarchical…
We study auction design in a setting where agents can communicate over a censorship-resistant broadcast channel like the ones we can implement over a public blockchain. We seek to design credible, strategyproof auctions in a model that…
Ad exchanges are becoming an increasingly popular way to sell advertisement slots on the internet. An ad exchange is basically a spot market for ad impressions. A publisher who has already signed contracts reserving advertisement…
Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web…
Before a fair exchange takes place, there is typically an advertisement phase with the goal of increasing the appeal of possessing a digital asset while keeping it sufficiently hidden. Advertisement phases are implicit in mainstream…
Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers…
Online portals include an increasing amount of user feedback in form of ratings and reviews. Recent research highlighted the importance of this feedback and confirmed that positive feedback improves product sales figures and thus its…
Online advertising relies on trackers and data brokers to show targeted ads to users. To improve targeting, different entities in the intricately interwoven online advertising and tracking ecosystems are incentivized to share information…