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This paper explores the transformative impact of Generative AI (GenAI) on the business landscape, examining its role in reshaping traditional business models, intensifying market competition, and fostering innovation. By applying the…

Computers and Society · Computer Science 2024-11-25 Narotam Singh , Vaibhav Chaudhary , Nimisha Singh , Neha Soni , Amita Kapoor

Recent advances in machine learning and AI, including Generative AI and LLMs, are disrupting technological innovation, product development, and society as a whole. AI's contribution to technology can come from multiple approaches that…

In recent years, the study of artificial intelligence (AI) has undergone a paradigm shift. This has been propelled by the groundbreaking capabilities of generative models both in supervised and unsupervised learning scenarios. Generative AI…

Machine Learning · Computer Science 2024-05-21 Sandeep Singh Sengar , Affan Bin Hasan , Sanjay Kumar , Fiona Carroll

The emergence of Generative Artificial Intelligence (AI) and Large Language Models (LLMs) has marked a new era of Natural Language Processing (NLP), introducing unprecedented capabilities that are revolutionizing various domains. This paper…

Computation and Language · Computer Science 2024-08-26 Desta Haileselassie Hagos , Rick Battle , Danda B. Rawat

The rise of Generative AI (GAI) and Large Language Models (LLMs) has transformed industrial landscapes, offering unprecedented opportunities for efficiency and innovation while raising critical ethical, regulatory, and operational…

Computers and Society · Computer Science 2026-03-11 Junfeng Jiao , Saleh Afroogh , Kevin Chen , David Atkinson , Amit Dhurandhar

The adoption of large language models (LLMs) and autonomous agents in software engineering marks an enduring paradigm shift. These systems create new opportunities for tool design, workflow orchestration, and empirical observation, while…

Software Engineering · Computer Science 2025-11-04 Christoph Treude , Margaret-Anne Storey

Artificial intelligence (AI), machine learning, and deep learning have become transformative forces in big data analytics and management, enabling groundbreaking advancements across diverse industries. This article delves into the…

Generative AI is transforming education by enabling personalized learning, enhancing administrative efficiency, and fostering creative engagement. This paper explores the opportunities and challenges these tools bring to pedagogy, proposing…

Computers and Society · Computer Science 2024-11-26 Chiranjeevi Bura , Praveen Kumar Myakala

Generative Artificial Intelligence (GenAI) is rapidly reshaping the global financial landscape, offering unprecedented opportunities to enhance customer engagement, automate complex workflows, and extract actionable insights from vast…

Cryptography and Security · Computer Science 2025-05-01 Bikash Saha , Nanda Rani , Sandeep Kumar Shukla

The continuing, explosive developments in generative artificial intelligence (GenAI), built on large language models and related algorithms, has led to much excitement and speculation about the potential impact of this new technology.…

Computers and Society · Computer Science 2025-03-11 Veda C. Storey , Wei Thoo Yue , J. Leon Zhao , Roman Lukyanenko

As AI adoption accelerates, research on its economic impacts becomes a salient source to consider for stakeholders of AI policy. Such research is however still in its infancy, and one in need of review. This paper aims to accomplish just…

General Economics · Economics 2024-12-09 Rafael Andersson Lipcsey

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with…

Human-Computer Interaction · Computer Science 2023-09-19 Marko Vidrih , Shiva Mayahi

Major deployed generative AI advertising systems preserve a visible boundary between commercial content and AI-generated responses. Yet empirical research shows that ads woven directly into large language model (LLM) outputs often go…

Computers and Society · Computer Science 2026-05-19 Jingyi Qiu , Qiaozhu Mei

Generative AI models, including large language models and multimodal models that include text and other media, are on the cusp of transforming many aspects of modern life, including entertainment, education, civic life, the arts, and a…

Computers and Society · Computer Science 2023-04-05 Meredith Ringel Morris

The field of deep generative modeling has grown rapidly in the last few years. With the availability of massive amounts of training data coupled with advances in scalable unsupervised learning paradigms, recent large-scale generative models…

Generative AI is reshaping how software is designed, written, and maintained. Advances in large language models (LLMs) are enabling new development styles - from chat-oriented programming and 'vibe coding' to agentic programming - that can…

Software Engineering · Computer Science 2025-10-14 Vivek Acharya

The dawn of Generative Artificial Intelligence (GAI), characterized by advanced models such as Generative Pre-trained Transformers (GPT) and other Large Language Models (LLMs), has been pivotal in reshaping the field of data analysis,…

Cryptography and Security · Computer Science 2024-05-06 Shivani Metta , Isaac Chang , Jack Parker , Michael P. Roman , Arturo F. Ehuan

This study looks at how generative artificial intelligence (AI) can revolutionize marketing, product development, and research. It discusses the latest developments in the field, easy-to-use resources, and moral and social hazards. In…

Artificial Intelligence · Computer Science 2023-11-23 Saad Shaikh , Rajat bendre , Sakshi Mhaske

This paper explores the potential of AI-powered tools to reshape data analysis, focusing on design considerations and challenges. We explore how the emergence of large language and multimodal models offers new opportunities to enhance…

Artificial Intelligence · Computer Science 2024-09-30 Jeevana Priya Inala , Chenglong Wang , Steven Drucker , Gonzalo Ramos , Victor Dibia , Nathalie Riche , Dave Brown , Dan Marshall , Jianfeng Gao

Generative Artificial Intelligence (GenAI) constitutes a transformative technological wave that reconfigures industries through its unparalleled capabilities for content creation, reasoning, planning, and multimodal understanding. This…

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