Related papers: On the Use of Proxies in Political Ad Targeting
The reports of Russian interference in the 2016 United States elections brought into the center of public attention concerns related to the ability of foreign actors to increase social discord and take advantage of personal user data for…
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke…
Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…
Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…
Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…
A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…
Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…
Social media platforms are currently the main channel for political messaging, allowing politicians to target specific demographics and adapt based on their reactions. However, making this communication transparent is challenging, as the…
Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…
The spread of targeted advertising on social media platforms has revolutionized political marketing strategies. Monitoring these digital campaigns is essential for maintaining transparency and accountability in democratic processes.…
Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from \$700 million during the 2017-2018 U.S. election cycle to…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Brazilian elections, we designed and deployed an independent…
Targeted advertising platforms are widely used by job advertisers to reach potential employees; thus issues of discrimination due to targeting that have surfaced have received widespread attention. Advertisers could misuse targeting tools…
Adversarial interactions against politicians on social media such as Twitter have significant impact on society. In particular they disrupt substantive political discussions online, and may discourage people from seeking public office. In…
The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…
During the summer of 2018, Facebook, Google, and Twitter created policies and implemented transparent archives that include U.S. political advertisements which ran on their platforms. Through our analysis of over 1.3 million ads with…
Recent political campaigns have demonstrated how technologies are used to boost election outcomes by microtargeting voters. We propose and analyze a framework which analyzes how political activists use technologies to target voters. Voters…
Online social media are key platforms for the public to discuss political issues. As a result, researchers have used data from these platforms to analyze public opinions and forecast election results. Recent studies reveal the existence of…