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Major advertising platforms recently increased privacy protections by limiting advertisers' access to individual-level data. Instead of providing access to granular raw data, the platforms only allow a limited number of aggregate queries to…

Methodology · Statistics 2025-07-08 Anya Shchetkina

Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…

Computer Vision and Pattern Recognition · Computer Science 2018-06-25 Shervin Minaee , Imed Bouazizi , Prakash Kolan , Hossein Najafzadeh

Can competition among misaligned AI providers yield aligned outcomes for a diverse population of users, and what role does model personalization play? We study a setting where multiple competing AI providers interact with multiple users who…

Computer Science and Game Theory · Computer Science 2026-02-17 Natalie Collina , Surbhi Goel , Aaron Roth , Mirah Shi

Despite the high performance achieved by deep neural networks on various tasks, extensive studies have demonstrated that small tweaks in the input could fail the model predictions. This issue of deep neural networks has led to a number of…

Machine Learning · Computer Science 2022-02-22 Ming-Chang Chiu , Xuezhe Ma

Selectivity estimation - the problem of estimating the result size of queries - is a fundamental problem in databases. Accurate estimation of query selectivity involving multiple correlated attributes is especially challenging. Poor…

Databases · Computer Science 2019-06-19 Shohedul Hasan , Saravanan Thirumuruganathan , Jees Augustine , Nick Koudas , Gautam Das

The problem of optimizing social welfare objectives on multi sided ride hailing platforms such as Uber, Lyft, etc., is challenging, due to misalignment of objectives between drivers, passengers, and the platform itself. An ideal solution…

Artificial Intelligence · Computer Science 2020-07-17 Harshal A. Chaudhari , John W. Byers , Evimaria Terzi

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples. This makes it hard for data-driven RSs to cater to a diverse set of users due to the varying properties…

Information Retrieval · Computer Science 2024-05-03 Kirandeep Kaur , Chirag Shah

Large language models (LLMs) have revolutionized how we interact with technology, but their personalization to individual user preferences remains a significant challenge, particularly in on-device applications. Traditional methods often…

Computation and Language · Computer Science 2024-09-26 Rafael Mendoza , Isabella Cruz , Richard Liu , Aarav Deshmukh , David Williams , Jesscia Peng , Rohan Iyer

Social media marketing plays a vital role in promoting brand and product values to wide audiences. In order to boost their advertising revenues, global media buying platforms such as Facebook Ads constantly reduce the reach of branded…

Information Retrieval · Computer Science 2022-07-26 Qi Yang , Sergey Nikolenko , Alfred Huang , Aleksandr Farseev

A key factor in developing high performing machine learning models is the availability of sufficiently large datasets. This work is motivated by applications arising in Software as a Service (SaaS) companies where there exist numerous…

Machine Learning · Computer Science 2018-12-05 Sophia Collet , Robert Dadashi , Zahi N. Karam , Chang Liu , Parinaz Sobhani , Yevgeniy Vahlis , Ji Chao Zhang

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like…

Machine Learning · Computer Science 2013-05-15 Ali Jalali , Santanu Kolay , Peter Foldes , Ali Dasdan

Federated learning enables collaborative model training across distributed clients while preserving data privacy. However, in practical deployments, device heterogeneity, non-independent, and identically distributed (Non-IID) data often…

Artificial Intelligence · Computer Science 2026-02-20 Jin Wang , Hui Ma , Fei Xing , Ming Yan

Data used to train machine learning models can be adversarial--maliciously constructed by adversaries to fool the model. Challenge also arises by privacy, confidentiality, or due to legal constraints when data are geographically gathered…

Machine Learning · Computer Science 2020-07-09 Alireza Sadeghi , Gang Wang , Meng Ma , Georgios B. Giannakis

We present a new approach to the problems of evaluating and learning personalized decision policies from observational data of past contexts, decisions, and outcomes. Only the outcome of the enacted decision is available and the historical…

Machine Learning · Statistics 2019-06-04 Nathan Kallus

Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended…

Information Retrieval · Computer Science 2018-08-13 Xiangyu Zhao , Long Xia , Liang Zhang , Zhuoye Ding , Dawei Yin , Jiliang Tang

In this paper, we address two practical challenges of distributed learning in multi-agent network systems, namely personalization and resilience. Personalization is the need of heterogeneous agents to learn local models tailored to their…

Multiagent Systems · Computer Science 2026-01-01 Luca Ballotta , Nicola Bastianello , Riccardo M. G. Ferrari , Karl H. Johansson

We study sequential decision making in environments where rewards are only partially observed, but can be modeled as a function of observed contexts and the chosen action by the decision maker. This setting, known as contextual bandits,…

Methodology · Statistics 2015-03-11 Miroslav Dudík , Dumitru Erhan , John Langford , Lihong Li

Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to improve advertising performance. A common problem for DSPs is…

Computer Science and Game Theory · Computer Science 2019-05-30 Xun Yang , Yasong Li , Hao Wang , Di Wu , Qing Tan , Jian Xu , Kun Gai

Adaptive robust optimization problems have received significant attention in recent years, but remain notoriously difficult to solve when recourse decisions are discrete in nature. In this paper, we propose new reformulation techniques for…

Optimization and Control · Mathematics 2024-03-29 Merve Bodur , Timothy C. Y. Chan , Ian Yihang Zhu

With the prevalence of social media, there has recently been a proliferation of recommenders that shift their focus from individual modeling to group recommendation. Since the group preference is a mixture of various predilections from…

Information Retrieval · Computer Science 2022-03-22 Junwei Zhang , Min Gao , Junliang Yu , Lei Guo , Jundong Li , Hongzhi Yin
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