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In recent years, the use of sophisticated statistical models that influence decisions in domains of high societal relevance is on the rise. Although these models can often bring substantial improvements in the accuracy and efficiency of…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Artificial intelligence (AI) is rapidly transforming healthcare, enabling fast development of tools like stress monitors, wellness trackers, and mental health chatbots. However, rapid and low-barrier development can introduce risks of bias,…
Social media platforms regularly track, aggregate, and monetize adolescents' data, yet provide them with little visibility or agency over how algorithms construct their digital identities and make inferences about them. We introduce…
The integration of Artificial Intelligence (AI) in modern society is transforming how individuals perform tasks. In high-risk domains, ensuring human control over AI systems remains a key design challenge. This article presents a novel…
Most existing personalization systems promote items that match a user's previous choices or those that are popular among similar users. This results in recommendations that are highly similar to the ones users are already exposed to,…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
TikTok currently is the fastest growing social media platform with over 1 billion active monthly users of which the majority is from generation Z. Arguably, its most important success driver is its recommendation system. Despite the…
To enable human oversight, agentic AI systems often provide a trace of reasoning and action steps. Designing traces to have an informative, but not overwhelming, level of detail remains a critical challenge. In three user studies on a…
Recommender systems play a vital role in helping users discover content in streaming services, but their effectiveness depends on users understanding why items are recommended. In this study, explanations were based solely on item features…
Personalization is critical in AI assistants, particularly in the context of private AI models that work with individual users. A key scenario in this domain involves enabling AI models to access and interpret a user's private data (e.g.,…
Many human-facing algorithms -- including those that power recommender systems or hiring decision tools -- are trained on data provided by their users. The developers of these algorithms commonly adopt the assumption that the data…
By filtering the content that users see, social media platforms have the ability to influence users' perceptions and decisions, from their dining choices to their voting preferences. This influence has drawn scrutiny, with many calling for…
Large technology firms face the problem of moderating content on their online platforms for compliance with laws and policies. To accomplish this at the scale of billions of pieces of content per day, a combination of human and machine…
Search and recommendation systems are ubiquitous and irreplaceable tools in our daily lives. Despite their critical role in selecting and ranking the most relevant information, they typically do not consider the veracity of information…
Recent advances in natural language processing and deep learning have accelerated the development of digital assistants. In conversational commerce, these assistants help customers find suitable products in online shops through natural…
The ever-increasing amount of user-generated content online has led, in recent years, to an expansion in research and investment in automated content analysis tools. Scrutiny of automated content analysis has accelerated during the COVID-19…
Motivated by the growing importance of reducing unfairness in ML predictions, Fair-ML researchers have presented an extensive suite of algorithmic 'fairness-enhancing' remedies. Most existing algorithms, however, are agnostic to the sources…
In micro-blogging platforms, people connect and interact with others. However, due to cognitive biases, they tend to interact with like-minded people and read agreeable information only. Many efforts to make people connect with those who…
Our ability to control the flow of sensitive personal information to online systems is key to trust in personal privacy on the internet. We ask how to detect, assess and defend user privacy in the face of search engine personalisation? We…