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Influence Maximization is a NP-hard problem of selecting the optimal set of influencers in a network. Here, we propose two new approaches to influence maximization based on two very different metrics. The first metric, termed Balanced Index…

Social and Information Networks · Computer Science 2019-12-02 Panagiotis D. Karampourniotis , Boleslaw K. Szymanski , Gyorgy Korniss

Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the…

Social and Information Networks · Computer Science 2022-01-04 Balázs R. Sziklai , Balázs Lengyel

We take two new approaches to design efficient algorithms for transmitter optimization under rate constraints, to guarantee the Quality of Service in general MIMO interference networks, which is a combination of multiple interfering…

Information Theory · Computer Science 2013-11-26 An Liu , Youjian , Liu , Haige Xiang , Wu Luo

In many real-world scenarios, an individual's local social network carries significant influence over the opinions they form and subsequently propagate. In this paper, we propose a novel diffusion model -- the Pressure Threshold model (PT)…

Social and Information Networks · Computer Science 2026-04-03 Curt Stutsman , Eliot W. Robson , Abhishek K. Umrawal

The potential of Artificial Intelligence (AI) to tackle challenging problems that afflict society is enormous, particularly in the areas of healthcare, conservation and public safety and security. Many problems in these domains involve…

Artificial Intelligence · Computer Science 2019-12-05 Amulya Yadav

Activity maximization is a task of seeking a small subset of users in a given social network that makes the expected total activity benefit maximized. This is a generalization of many real applications. In this paper, we extend activity…

Social and Information Networks · Computer Science 2020-06-08 Jianxiong Guo , Tiantian Chen , Weili Wu

The submodular function maximization is an attractive optimization model that appears in many real applications. Although a variety of greedy algorithms quickly find good feasible solutions for many instances while guaranteeing…

Data Structures and Algorithms · Computer Science 2018-11-13 Naoya Uematsu , Shunji Umetani , Yoshinobu Kawahara

In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Fu Li , Tian Lin , Aviad Rubinstein

We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…

Machine Learning · Computer Science 2019-11-11 Shatian Wang , Zhen Xu , Van-Anh Truong

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, has recently received significant attention for mass communication and commercial marketing.…

Social and Information Networks · Computer Science 2022-05-12 Taotao Cai , Qi Lei , Quan Z. Sheng , Shuiqiao Yang , Jian Yang , Wei Emma Zhang

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is…

Social and Information Networks · Computer Science 2015-11-06 Wei Lu , Wei Chen , Laks V. S. Lakshmanan

Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy…

Social and Information Networks · Computer Science 2021-11-04 Junaid Ali , Mahmoudreza Babaei , Abhijnan Chakraborty , Baharan Mirzasoleiman , Krishna P. Gummadi , Adish Singla

A topic propagating in a social network reaches its tipping point if the number of users discussing it in the network exceeds a critical threshold such that a wide cascade on the topic is likely to occur. In this paper, we consider the task…

Social and Information Networks · Computer Science 2014-06-19 Peng Zhang , Wei Chen , Xiaoming Sun , Yajun Wang , Jialin Zhang

The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…

Physics and Society · Physics 2023-06-07 Siddharth Patwardhan , Filippo Radicchi , Santo Fortunato

We present a solution of a class of network utility maximization (NUM) problems using minimal communication. The constraints of the problem are inspired less by TCP-like congestion control but by problems in the area of internet of things…

Optimization and Control · Mathematics 2016-03-22 Fabian Wirth , Sonja Stuedli , Jia Yuan Yu , Martin Corless , Robert Shorten

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…

Social and Information Networks · Computer Science 2017-02-08 Kaushik Sarkar , Hari Sundaram

Adversarial Influence Blocking Maximization (AIBM) aims to select a set of positive seed nodes that propagate synchronously with the known negative seed nodes to counteract their negative influence. Time factor plays a particularly vital…

Social and Information Networks · Computer Science 2026-03-24 Jilong Shi , Qiangpeng Fang , Xiaobin Rui , Jian Zhang , Zhixiao Wang

This paper addresses the problem of maximizing the capacity of a multiple-input multiple-output (MIMO) link assisted by a beyond-diagonal reconfigurable intelligent surface (BD-RIS). We maximize the capacity by alternately optimizing the…

Information Theory · Computer Science 2024-06-05 Ignacio Santamaria , Mohammad Soleymani , Eduard Jorswieck , Jesús Gutiérrez