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Influence maximization is the task of finding k seed nodes in a social network such that the expected number of activated nodes in the network (under certain influence propagation model), referred to as the influence spread, is maximized.…

Social and Information Networks · Computer Science 2019-10-21 Wei Chen , Ruihan Wu , Zheng Yu

Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the…

Social and Information Networks · Computer Science 2022-02-21 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

Influence Maximization (IM) is a pivotal concept in social network analysis, involving the identification of influential nodes within a network to maximize the number of influenced nodes, and has a wide variety of applications that range…

Social and Information Networks · Computer Science 2025-09-10 Matteo Bergamaschi , Sara Venturini , Francesco Tudisco , Francesco Rinaldi

Real-time solutions to the influence blocking maximization (IBM) problems are crucial for promptly containing the spread of misinformation. However, achieving this goal is non-trivial, mainly because assessing the blocked influence of an…

Neural and Evolutionary Computing · Computer Science 2025-05-23 Wenjie Chen , Shengcai Liu , Yew-Soon Ong , Zhuang Li , Ke Tang

In this paper, we study the Budgeted Influence Maximization with Delay Problem, for which the number of literature are limited. We propose an approximate marginal spread computation\mbox{-}based approach for solving this problem. The…

Social and Information Networks · Computer Science 2020-05-26 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

Influence Maximization (IM) is to identify the seed set to maximize information dissemination in a network. Elegant IM algorithms could naturally extend to cases where each node is equipped with a specific weight, reflecting individual…

Social and Information Networks · Computer Science 2024-12-11 Xinyan Su , Zhiheng Zhang , Jiyan Qiu

Influence maximization (IM) aims to find seed users on an online social network to maximize the spread of information about a target product through word-of-mouth propagation among all users. Prior IM methods mostly focus on maximizing the…

Social and Information Networks · Computer Science 2024-02-27 Ying Wang , Yanhao Wang

In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

Social and Information Networks · Computer Science 2025-09-10 Mingyang Feng , Qi Zhao , Shan He , Yuhui Shi

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck

The influence maximization (IM) problem as defined in the seminal paper by Kempe et al. has received widespread attention from various research communities, leading to the design of a wide variety of solutions. Unfortunately, this classical…

Databases · Computer Science 2017-09-28 Hui Li , Sourav S Bhowmick , Jiangtao Cui , Jianfeng Ma

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…

Social and Information Networks · Computer Science 2024-10-31 Vedran Sekara , Ivan Dotu , Manuel Cebrian , Esteban Moro , Manuel Garcia-Herranz

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…

Social and Information Networks · Computer Science 2025-03-28 Taotao Cai , Quan Z. Sheng , Xiangyu Song , Jian Yang , Shuang Wang , Wei Emma Zhang , Jia Wu , Philip S. Yu

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

Optimization and Control · Mathematics 2022-09-28 Vinicius Ferreira , Artur Pessoa , Thibaut Vidal

Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…

Social and Information Networks · Computer Science 2025-04-16 Laixin Xie , Ying Zhang , Xiyuan Wang , Shiyi Liu , Shenghan Gao , Xingxing Xing , Wei Wan , Haipeng Zhang , Quan Li

How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…

Data Structures and Algorithms · Computer Science 2026-04-02 Dildar Ali , Ansh Jasrotia , Abishek Salaria , Suman Banerjee

This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we…

Social and Information Networks · Computer Science 2019-12-03 Guangmo Tong , Ruiqi Wang , Zheng Dong
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