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This paper presents an overview of the VQualA 2025 Challenge on Engagement Prediction for Short Videos, held in conjunction with ICCV 2025. The challenge focuses on understanding and modeling the popularity of user-generated content (UGC)…

The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…

Social and Information Networks · Computer Science 2018-04-12 Siqi Wu , Marian-Andrei Rizoiu , Lexing Xie

Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influencer videos, there has been little research on the relative…

Machine Learning · Computer Science 2025-05-13 Prashant Rajaram , Puneet Manchanda

Portraying emotion and trustworthiness is known to increase the appeal of video content. However, the causal relationship between these signals and online user engagement is not well understood. This limited understanding is partly due to a…

Multimedia · Computer Science 2021-05-05 Lukas Stappen , Alice Baird , Michelle Lienhart , Annalena Bätz , Björn Schuller

The rapid proliferation of user-generated content (UGC) on short-form video platforms has made video engagement prediction increasingly important for optimizing recommendation systems and guiding content creation. However, this task remains…

Computer Vision and Pattern Recognition · Computer Science 2025-08-12 Wei Sun , Linhan Cao , Yuqin Cao , Weixia Zhang , Wen Wen , Kaiwei Zhang , Zijian Chen , Fangfang Lu , Xiongkuo Min , Guangtao Zhai

The volume of User Generated Content (UGC) has increased in recent years. The challenge with this type of content is assessing its quality. So far, the state-of-the-art metrics are not exhibiting a very high correlation with perceptual…

Computer Vision and Pattern Recognition · Computer Science 2023-08-15 Xinyi Wang , Angeliki Katsenou , David Bull

The rapid growth of short videos has necessitated effective recommender systems to match users with content tailored to their evolving preferences. Current video recommendation models primarily treat each video as a whole, overlooking the…

Information Retrieval · Computer Science 2025-05-06 Zhiyu He , Zhixin Ling , Jiayu Li , Zhiqiang Guo , Weizhi Ma , Xinchen Luo , Min Zhang , Guorui Zhou

This work aims to predict the popularity of short videos using the videos themselves and their related features. Popularity is measured by four key engagement metrics: view count, like count, comment count, and share count. This study…

Computer Vision and Pattern Recognition · Computer Science 2025-01-03 Haixu Liu , Wenning Wang , Haoxiang Zheng , Penghao Jiang , Qirui Wang , Ruiqing Yan , Qiuzhuang Sun

We here focus on the problem of predicting the popularity trend of user generated content (UGC) as early as possible. Taking YouTube videos as case study, we propose a novel two-step learning approach that: (1) extracts popularity trends…

Social and Information Networks · Computer Science 2016-02-16 Flavio Figueiredo , Jussara M. Almeida , Marcos André Gonçalves , Fabrício Benevenuto

Evaluating short-form video content requires moving beyond surface-level quality metrics toward human-aligned, multimodal reasoning. While existing frameworks like VideoScore-2 assess visual and semantic fidelity, they do not capture how…

Computer Vision and Pattern Recognition · Computer Science 2025-12-29 Arnav Gupta , Gurekas Singh Sahney , Hardik Rathi , Abhishek Chandwani , Ishaan Gupta , Pratik Narang , Dhruv Kumar

Non-professional video, commonly known as User Generated Content (UGC) has become very popular in today's video sharing applications. However, traditional metrics used in compression and quality assessment, like BD-Rate and PSNR, are…

Multimedia · Computer Science 2020-01-09 Yilin Wang , Sasi Inguva , Balu Adsumilli

Due to the scale of social video sharing, User Generated Content (UGC) is getting more attention from academia and industry. To facilitate compression-related research on UGC, YouTube has released a large-scale dataset. The initial dataset…

Multimedia · Computer Science 2020-02-28 Joong Gon Yim , Yilin Wang , Neil Birkbeck , Balu Adsumilli

The success of online social platforms hinges on their ability to predict and understand user behavior at scale. Here, we present data suggesting that context-aware modeling approaches may offer a holistic yet lightweight and potentially…

Machine Learning · Computer Science 2024-06-17 Heinrich Peters , Yozen Liu , Francesco Barbieri , Raiyan Abdul Baten , Sandra C. Matz , Maarten W. Bos

Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a…

Human-Computer Interaction · Computer Science 2017-05-18 Minsu Park , Mor Naaman , Jonah Berger

This technical report discusses three metrics of user engagement with online media. They are Commenting frequency, Voting frequency, and Voting balance. These relative figures can be derived from established, basic statistics available for…

Human-Computer Interaction · Computer Science 2014-04-11 Lassi A Liikkanen

The Internet has significantly affected the increase of social media users. Nowadays, informative content is presented along with entertainment on the web. Highlighting environmental issues on social networks is crucial, given their…

Human-Computer Interaction · Computer Science 2025-03-25 Malika Ziyada , Pakizar Shamoi

While mobile social apps have become increasingly important in people's daily life, we have limited understanding on what motivates users to engage with these apps. In this paper, we answer the question whether users' in-app activity…

Machine Learning · Computer Science 2019-06-04 Yozen Liu , Xiaolin Shi , Lucas Pierce , Xiang Ren

We present a method for accurately predicting the long time popularity of online content from early measurements of user access. Using two content sharing portals, Youtube and Digg, we show that by modeling the accrual of views and votes on…

Computers and Society · Computer Science 2008-11-06 Gabor Szabo , Bernardo A. Huberman

With the rising of short video apps, such as TikTok, Snapchat and Kwai, advertisement in short-term user-generated videos (UGVs) has become a trending form of advertising. Prediction of user behavior without specific user profile is…

Multimedia · Computer Science 2020-10-27 Yunjie Zhang , Fei Tao , Xudong Liu , Runze Su , Xiaorong Mei , Weicong Ding , Zhichen Zhao , Lei Yuan , Ji Liu

Collaborative Filtering (CF) is a core component of popular web-based services such as Amazon, YouTube, Netflix, and Twitter. Most applications use CF to recommend a small set of items to the user. For instance, YouTube presents to a user a…

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