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Personalized content marketing has become a crucial strategy for digital platforms, aiming to deliver tailored advertisements and recommendations that match user preferences. Traditional recommendation systems often suffer from two…

Information Retrieval · Computer Science 2025-09-23 Ruihan Luo , Xuanjing Chen , Ziyang Ding

Sequential recommendation models user preferences to predict the next target item. Most existing work is passive, where the system responds only when users open the application, missing chances after closure. We investigate active…

Information Retrieval · Computer Science 2025-11-25 Jin Chai , Xiaoxiao Ma , Jian Yang , Jia Wu

In session-based or sequential recommendation, it is important to consider a number of factors like long-term user engagement, multiple types of user-item interactions such as clicks, purchases etc. The current state-of-the-art supervised…

Machine Learning · Computer Science 2020-06-12 Xin Xin , Alexandros Karatzoglou , Ioannis Arapakis , Joemon M. Jose

Sequential recommendation is a task to capture hidden user preferences from historical user item interaction data and recommend next items for the user. Significant progress has been made in this domain by leveraging classification based…

Information Retrieval · Computer Science 2024-08-30 Panfeng Cao , Pietro Lio

In recommendation systems, utilizing the user interaction history as sequential information has resulted in great performance improvement. However, in many online services, user interactions are commonly grouped by sessions that presumably…

Information Retrieval · Computer Science 2022-05-23 Jinseok Seol , Youngrok Ko , Sang-goo Lee

Sequential recommendation is an important task to predict the next-item to access based on a sequence of interacted items. Most existing works learn user preference as the transition pattern from the previous item to the next one, ignoring…

Information Retrieval · Computer Science 2023-12-19 Yizhou Dang , Enneng Yang , Guibing Guo , Linying Jiang , Xingwei Wang , Xiaoxiao Xu , Qinghui Sun , Hong Liu

Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records…

Information Retrieval · Computer Science 2021-02-19 Qiaoyu Tan , Jianwei Zhang , Ninghao Liu , Xiao Huang , Hongxia Yang , Jingren Zhou , Xia Hu

We present a novel dynamic recommendation model that focuses on users who have interactions in the past but turn relatively inactive recently. Making effective recommendations to these time-sensitive cold-start users is critical to maintain…

Information Retrieval · Computer Science 2022-04-05 Krishna Prasad Neupane , Ervine Zheng , Yu Kong , Qi Yu

Sequential Recommendation is a popular recommendation task that uses the order of user-item interaction to model evolving users' interests and sequential patterns in their behaviour. Current state-of-the-art Transformer-based models for…

Information Retrieval · Computer Science 2023-12-19 Aleksandr V. Petrov , Craig Macdonald

Sequential recommendation plays a critical role in modern online platforms such as e-commerce, advertising, and content streaming, where accurately predicting users' next interactions is essential for personalization. Recent…

Information Retrieval · Computer Science 2026-03-04 Haofeng Huang , Ling Gai

Reciprocal recommender system (RRS), considering a two-way matching between two parties, has been widely applied in online platforms like online dating and recruitment. Existing RRS models mainly capture static user preferences, which have…

Information Retrieval · Computer Science 2023-06-27 Bowen Zheng , Yupeng Hou , Wayne Xin Zhao , Yang Song , Hengshu Zhu

Sequential Recommender Systems (SRSs) have emerged as a highly efficient approach to recommendation systems. By leveraging sequential data, SRSs can identify temporal patterns in user behaviour, significantly improving recommendation…

Learning user representations based on historical behaviors lies at the core of modern recommender systems. Recent advances in sequential recommenders have convincingly demonstrated high capability in extracting effective user…

Information Retrieval · Computer Science 2021-09-14 Shengyu Zhang , Dong Yao , Zhou Zhao , Tat-seng Chua , Fei Wu

Characterizing users' interests accurately plays a significant role in an effective recommender system. The sequential recommender system can learn powerful hidden representations of users from successive user-item interactions and dynamic…

Social and Information Networks · Computer Science 2020-11-24 Lingxiao Zhang , Jiangpeng Yan , Yujiu Yang , Xiu Li

Sequential Recommendation (SeqRec) aims to predict the next item by capturing sequential patterns from users' historical interactions, playing a crucial role in many real-world recommender systems. However, existing approaches predominantly…

Information Retrieval · Computer Science 2025-08-04 Jiakai Tang , Sunhao Dai , Teng Shi , Jun Xu , Xu Chen , Wen Chen , Jian Wu , Yuning Jiang

Sequential recommendation aims to estimate how a user's interests evolve over time via uncovering valuable patterns from user behavior history. Many previous sequential models have solely relied on users' historical information to model the…

Information Retrieval · Computer Science 2024-08-15 Lei Zheng , Ning Li , Yanhuan Huang , Ruiwen Xu , Weinan Zhang , Yong Yu

Sequential recommendation (SR) models predict a user's next interaction by modeling their historical behaviors. Transformer-based SR methods, notably BERT4Rec, effectively capture these patterns but incur significant computational overhead…

Information Retrieval · Computer Science 2026-02-09 Shankar Veludandi , Gulrukh Kurdistan , Uzma Mushtaque

To develop effective sequential recommender systems, numerous methods have been proposed to model historical user behaviors. Despite the effectiveness, these methods share the same fast thinking paradigm. That is, for making…

Information Retrieval · Computer Science 2025-04-15 Junjie Zhang , Beichen Zhang , Wenqi Sun , Hongyu Lu , Wayne Xin Zhao , Yu Chen , Ji-Rong Wen

Test-Time Training (TTT) models context dependencies by adapting part of the model's weights (referred to as fast weights) during inference. This fast weight, akin to recurrent states in RNNs, stores temporary memories of past tokens in the…

Machine Learning · Computer Science 2025-06-02 Tianyuan Zhang , Sai Bi , Yicong Hong , Kai Zhang , Fujun Luan , Songlin Yang , Kalyan Sunkavalli , William T. Freeman , Hao Tan

Capturing the dynamics in user preference is crucial to better predict user future behaviors because user preferences often drift over time. Many existing recommendation algorithms -- including both shallow and deep ones -- often model such…

Information Retrieval · Computer Science 2022-04-05 Chao Chen , Dongsheng Li , Junchi Yan , Xiaokang Yang