Related papers: Accessibility Issues in Ad-Driven Web Applications
A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…
Online platforms have enacted various policies to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. In this work, we…
The online advertising market has recently reached the 500 billion dollar mark. To accommodate the need to match a user with the highest bidder at a fraction of a second, it has moved towards a complex, automated and often opaque model that…
Our work aims to develop new assistive technologies that enable blind or low vision (BLV) people to explore and analyze data readily. At present, barriers exist for BLV people to explore and analyze data, restricting access to government,…
People now frequently meet and develop relationships through online dating. Yet, due to their limited accessibility, utilizing dating services can be difficult and irritating for people with visual impairments. The significance of the…
Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Privacy regulations have led to many websites showing cookie banners to their users. Usually, cookie banners present the user with the option to "accept" or "reject" cookies. Recently, a new form of paywall-like cookie banner has taken hold…
Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…
Background/Aims: The increasing expense of the drug development process has seen interest in the use of adaptive designs (ADs) grow substantially in recent years. Accordingly, much research has been conducted to identify potential barriers…
Since the adoption of the General Data Protection Regulation (GDPR) in May 2018 more than 60 % of popular websites in Europe display cookie consent notices to their visitors. This has quickly led to users becoming fatigued with privacy…
Advertisement drives the economy of the mobile app ecosystem. As a key component in the mobile ad business model, mobile ad content has been overlooked by the research community, which poses a number of threats, e.g., propagating malware…
This study examines inconsistencies in the brand safety classifications of online news articles by analyzing ratings from three leading brand safety providers, DoubleVerify, Integral Ad Science, and Oracle. We focus on news content because…
The ever-increasing demand of mobile Internet and multimedia services poses unique and significant challenges for current and future generation wireless networks. These challenges are mainly relating to the support of massive ubiquitous…
Most software applications contain graphics such as charts, diagrams and maps. Currently, these graphics are designed with a ``one size fits all" approach and do not cater to the needs of people with disabilities. Therefore, when using…
Engaging in recreational activities in public spaces poses challenges for blind people, often involving dependency on sighted help. Window shopping is a key recreational activity that remains inaccessible. In this paper, we investigate the…
Although web advertisements represent an inimitable part of digital cultural heritage, serious archiving and replay challenges persist. To explore these challenges, we created a dataset of 279 archived ads. We encountered five problems in…
Web application (WA) expands its usages to provide more and more services and it has become one of the most essential communication channels between service providers and the users. To augment the users experience many web applications are…
Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads,…
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…