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Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We…

Social and Information Networks · Computer Science 2016-11-17 Arturo Deza , Devi Parikh

Despite the increasingly important role played by image memes, we do not yet have a solid understanding of the elements that might make a meme go viral on social media. In this paper, we investigate what visual elements distinguish image…

Human-Computer Interaction · Computer Science 2021-01-19 Chen Ling , Ihab AbuHilal , Jeremy Blackburn , Emiliano De Cristofaro , Savvas Zannettou , Gianluca Stringhini

Behavioral studies have shown that the memorability of images is similar across groups of people, suggesting that memorability is a function of the intrinsic properties of images, and is unrelated to people's individual experiences and…

Computer Vision and Pattern Recognition · Computer Science 2023-01-23 Thomas Hagen , Thomas Espeseth

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the…

Machine Learning · Computer Science 2026-05-06 Sarvagya Somvanshi , Mohan Xu , Rakhi Chadalavada , Nathan Canera

The pixels in an image, and the objects, scenes, and actions that they compose, determine whether an image will be memorable or forgettable. While memorability varies by image, it is largely independent of an individual observer. Observer…

Computer Vision and Pattern Recognition · Computer Science 2021-04-05 Zoya Bylinskii , Lore Goetschalckx , Anelise Newman , Aude Oliva

Humans share a strong tendency to memorize/forget some of the visual information they encounter. This paper focuses on providing computational models for the prediction of the intrinsic memorability of visual content. To address this new…

Computer Vision and Pattern Recognition · Computer Science 2024-02-28 Romain Cohendet , Claire-Hélène Demarty , Ngoc Q. K. Duong , Martin Engilberge

Various work has suggested that the memorability of an image is consistent across people, and thus can be treated as an intrinsic property of an image. Using computer vision models, we can make specific predictions about what people will…

Computer Vision and Pattern Recognition · Computer Science 2022-01-11 Coen D. Needell , Wilma A. Bainbridge

Memorability of an image is a characteristic determined by the human observers' ability to remember images they have seen. Yet recent work on image memorability defines it as an intrinsic property that can be obtained independent of the…

Computer Vision and Pattern Recognition · Computer Science 2019-03-07 Erdem Akagunduz , Adrian G. Bors , Karla K. Evans

With the explosion of video content on the Internet, there is a need for research on methods for video analysis which take human cognition into account. One such cognitive measure is memorability, or the ability to recall visual content…

Computer Vision and Pattern Recognition · Computer Science 2017-08-29 Sumit Shekhar , Dhruv Singal , Harvineet Singh , Manav Kedia , Akhil Shetty

As humans, we can remember certain visuals in great detail, and sometimes even after viewing them once. What is even more interesting is that humans tend to remember and forget the same things, suggesting that there might be some general…

Computer Vision and Pattern Recognition · Computer Science 2023-01-19 Ananya Sadana , Nikita Thakur , Nikita Poria , Astika Anand , Seeja K. R

Memes are a central part of online culture, yet their virality remains difficult to predict, especially in cross-lingual settings. We present a large-scale, time-series dataset of 46,578 Reddit memes collected from 25 meme-centric…

Artificial Intelligence · Computer Science 2026-02-24 Sedat Dogan , Nina Dethlefs , Debarati Chakraborty

The study of virality and information diffusion online is a topic gaining traction rapidly in the computational social sciences. Computer vision and social network analysis research have also focused on understanding the impact of content…

Computer Vision and Pattern Recognition · Computer Science 2017-09-26 Abhimanyu Dubey , Sumeet Agarwal

Recent studies on image memorability have shed light on the visual features that make generic images, object images or face photographs memorable. However, a clear understanding and reliable estimation of natural scene memorability remain…

Computer Vision and Pattern Recognition · Computer Science 2019-08-16 Jiaxin Lu , Mai Xu , Ren Yang , Zulin Wang

When we encounter a new person or place, we may easily encode it into our memories, or we may quickly forget it. Recent work finds that this likelihood of encoding a given entity - memorability - is highly consistent across viewers and…

Neurons and Cognition · Quantitative Biology 2020-04-21 Wilma A. Bainbridge

Internet memes have become an increasingly pervasive form of contemporary social communication that attracted a lot of research interest recently. In this paper, we analyze the data of 129,326 memes collected from Reddit in the middle of…

Social and Information Networks · Computer Science 2021-03-11 Kate Barnes , Tiernon Riesenmy , Minh Duc Trinh , Eli Lleshi , Nóra Balogh , Roland Molontay

When we experience an event, it feels like our previous experiences, our interpretations of that event (e.g., aesthetics, emotions), and our current state will determine how we will remember it. However, recent work has revealed a strong…

Neurons and Cognition · Quantitative Biology 2021-04-15 Wilma A. Bainbridge

Image memorability refers to the phenomenon where certain images are more likely to be remembered than others. It is a quantifiable and intrinsic image attribute, defined as the likelihood of an image being remembered upon a single…

Computer Vision and Pattern Recognition · Computer Science 2025-04-03 Elham Bagheri , Yalda Mohsenzadeh

As part of the MediaEval 2022 Predicting Video Memorability task we explore the relationship between visual memorability, the visual representation that characterises it, and the underlying concept portrayed by that visual representation.…

Computer Vision and Pattern Recognition · Computer Science 2022-12-20 Lorin Sweeney , Graham Healy , Alan F. Smeaton

Image memorability, i.e., how likely an image is to be remembered, has traditionally been studied in computer vision either as a passive prediction task, with models regressing a scalar score, or with generative methods altering the visual…

Computer Vision and Pattern Recognition · Computer Science 2026-03-20 Francesco Laiti , Davide Talon , Jacopo Staiano , Elisa Ricci

Memorability measures how easily an image is to be memorized after glancing, which may contribute to designing magazine covers, tourism publicity materials, and so forth. Recent works have shed light on the visual features that make generic…

Computer Vision and Pattern Recognition · Computer Science 2021-11-24 Jiaxin Lu , Mai Xu , Ren Yang , Zulin Wang
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