Related papers: An Effective Tag Assignment Approach for Billboard…
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively assign the tags to the slots remains an important question. In…
Billboard Advertisement has emerged as an effective out-of-home advertisement technique where the goal is to select a limited number of slots and play advertisement content over there with the hope that this will be observed by many people,…
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement content (e.g., animation, video, etc.) with the hope that the…
The selection of influential billboard slots remains an important problem in billboard advertisements. Existing studies on this problem have not considered the case of context-specific influence probability. To bridge this gap, in this…
Billboard Advertising has emerged as an effective out-of-home advertising technique, where the goal is to select a limited number of slots and play advertisement content there, with the hope that it will be observed by many people and,…
In billboard advertisement, a number of digital billboards are owned by an influence provider, and several commercial houses (which we call advertisers) approach the influence provider for a specific number of views of their advertisement…
Billboard Advertisement has emerged as an effective out-of-home advertisement technique and adopted by many commercial houses. In this case, the billboards are owned by some companies and they are provided to the commercial houses…
Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertisement technique, the advertisers approach an influence…
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement. Most of the existing literature focused on the influential…
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specific number of views of their advertisement content on a…
In bipartite matching problems, vertices on one side of a bipartite graph are paired with those on the other. In its online variant, one side of the graph is available offline, while the vertices on the other side arrive online. When a…
Billboard advertising is a popular out-of-home advertising technique adopted by commercial houses. Companies own billboards and offer them to commercial houses on a payment basis. Given a database of billboards with slot information, we…
How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…
Problem definition: Most of the display advertising inventory is sold through real-time auctions. The participants of these auctions are typically bidders (Google, Criteo, RTB House, Trade Desk for instance) who participate on behalf of…
Online bipartite matching (OBM) is a fundamental model underpinning many important applications, including search engine advertisement, website banner and pop-up ads, and ride-hailing. We study the i.i.d. OBM problem, where one side of the…
In this paper we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards $U$ (each with a location and a cost), a database of trajectories $\mathcal{T}$ and a budget $L$, find a set of…
Bipartite ranking is a fundamental supervised learning problem, with the goal of learning a ranking over instances with maximal Area Under the ROC Curve (AUC) against a single binary target label. However, one may often observe multiple…
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
Online advertising is a vital revenue source for major internet platforms. Recently, joint advertising, which assigns a bundle of two advertisers in an ad slot instead of allocating a single advertiser, has emerged as an effective method…