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YouTube is the second most visited website in the world and receives comments from millions of commenters daily. The comments section acts as a space for discussions among commenters, but it could also be a breeding ground for problematic…
Conspiracy theories are increasingly a subject of research interest as society grapples with their rapid growth in areas such as politics or public health. Previous work has established YouTube as one of the most popular sites for people to…
One of the key emerging roles of the YouTube platform is providing creators the ability to generate revenue from their content and interactions. Alongside tools provided directly by the platform, such as revenue-sharing from advertising,…
YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
Social media has become an essential part of the daily routines of children and adolescents. Moreover, enormous efforts have been made to ensure the psychological and emotional well-being of young users as well as their safety when…
YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…
The proliferation of harmful content shared online poses a threat to online information integrity and the integrity of discussion across platforms. Despite various moderation interventions adopted by social media platforms, researchers and…
YouTube, a widely popular online platform, has transformed the dynamics of con-tent consumption and interaction for users worldwide. With its extensive range of content crea-tors and viewers, YouTube serves as a hub for video sharing,…
Online debates are often characterised by extreme polarisation and heated discussions among users. The presence of hate speech online is becoming increasingly problematic, making necessary the development of appropriate countermeasures. In…
Inappropriate and profane content on social media is exponentially increasing and big corporations are becoming more aware of the type of content on which they are advertising and how it may affect their brand reputation. But with a huge…
Online social media has become increasingly popular in recent years due to its ease of access and ability to connect with others. One of social media's main draws is its anonymity, allowing users to share their thoughts and opinions without…
Bridging content that brings together individuals with opposing viewpoints on social media remains elusive, overshadowed by echo chambers and toxic exchanges. We propose that algorithmic curation could surface such content by considering…
An increasing amount of attention has been devoted to the problem of "toxic" or antisocial behavior on social media. In this paper we analyze such behavior at very large scales: we analyze toxicity over a 14-year time span on nearly 500…
Twitter is one of the most popular online micro-blogging and social networking platforms. This platform allows individuals to freely express opinions and interact with others regardless of geographic barriers. However, with the good that…
Toxic contents in online product review are a common phenomenon. A content is perceived to be toxic when it is rude, disrespectful, or unreasonable and make individuals leave the discussion. Machine learning algorithms helps the sell side…
YouTube is a valuable source of user-generated content on a wide range of topics, and it encourages user participation through the use of a comment system. Video content is increasingly addressing scientific topics, and there is evidence…
Generative Artificial Intelligence (GenAI) is reshaping creative labor by enabling the rapid production of text, images, and videos. On YouTube, creators are developing new ways to leverage these tools and share knowledge about how to…
YouTube draws large number of users who contribute actively by uploading videos or commenting on existing videos. However, being a crowd sourced and large content pushed onto it, there is limited control over the content. This makes…
This study presents a data-driven analysis of COVID-19 discourse on YouTube, examining the sentiment, toxicity, and thematic patterns of video content published between January 2023 and October 2024. The analysis involved applying advanced…
Online content creators spend significant time and effort building their user base through a long, often arduous process that requires finding the right "niche" to cater to. So, what incentive is there for an established content creator…