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Simulating consumer decision-making is vital for designing and evaluating marketing strategies before costly real-world deployment. However, post-event analyses and rule-based agent-based models (ABMs) struggle to capture the complexity of…

Artificial Intelligence · Computer Science 2025-10-22 Man-Lin Chu , Lucian Terhorst , Kadin Reed , Tom Ni , Weiwei Chen , Rongyu Lin

Simulating nuanced user experiences within complex interactive search systems poses distinct challenge for traditional methodologies, which often rely on static user proxies or, more recently, on standalone large language model (LLM) agents…

Information Retrieval · Computer Science 2026-03-02 Saber Zerhoudi , Michael Granitzer

Simulating high quality user behavior data has always been a fundamental problem in human-centered applications, where the major difficulty originates from the intricate mechanism of human decision process. Recently, substantial evidences…

Information Retrieval · Computer Science 2024-02-16 Lei Wang , Jingsen Zhang , Hao Yang , Zhiyuan Chen , Jiakai Tang , Zeyu Zhang , Xu Chen , Yankai Lin , Ruihua Song , Wayne Xin Zhao , Jun Xu , Zhicheng Dou , Jun Wang , Ji-Rong Wen

Simulations, although powerful in accurately replicating real-world systems, often remain inaccessible to non-technical users due to their complexity. Conversely, large language models (LLMs) provide intuitive, language-based interactions…

Computation and Language · Computer Science 2025-05-22 Jacob Kleiman , Kevin Frank , Joseph Voyles , Sindy Campagna

Large language models (LLMs) have achieved remarkable success across various domains, but effectively incorporating complex and potentially noisy user timeline data into LLMs remains a challenge. Current approaches often involve translating…

Computation and Language · Computer Science 2024-09-11 Lin Ning , Luyang Liu , Jiaxing Wu , Neo Wu , Devora Berlowitz , Sushant Prakash , Bradley Green , Shawn O'Banion , Jun Xie

Large Language Models (LLMs) hold immense potential for revolutionizing Customer Experience Management (CXM), particularly in contact center operations. However, evaluating their practical utility in complex operational environments is…

Machine Learning · Computer Science 2025-05-20 Raghav Garg , Kapil Sharma , Karan Gupta

Conversational recommender systems (CRS) increasingly rely on user simulators for automated evaluation of sales agents. A key requirement for such simulators is the ability to model human decision-making. However, most existing simulation…

Information Retrieval · Computer Science 2026-05-08 Yuan-Chi Li , Li-Chi Chen , Sung-Yi Wu , Yu-Che Tsai , Shou-De Lin

Due to the advantages in the cost-efficiency and reproducibility, user simulation has become a promising solution to the user-centric evaluation of information retrieval systems. Nonetheless, accurately simulating user search behaviors has…

Information Retrieval · Computer Science 2024-10-30 Erhan Zhang , Xingzhu Wang , Peiyuan Gong , Yankai Lin , Jiaxin Mao

Large Language Models (LLMs) have emerged as formidable instruments capable of comprehending and producing human-like text. This paper explores the potential of LLMs, to shape user perspectives and subsequently influence their decisions on…

Artificial Intelligence · Computer Science 2024-09-04 Ganesh Prasath Ramani , Shirish Karande , Santhosh V , Yash Bhatia

Requirements elicitation, a critical, yet time-consuming and challenging step in product development, often fails to capture the full spectrum of user needs. This may lead to products that fall short of expectations. This paper introduces a…

Human-Computer Interaction · Computer Science 2024-04-26 Mohammadmehdi Ataei , Hyunmin Cheong , Daniele Grandi , Ye Wang , Nigel Morris , Alexander Tessier

Conversational Recommender System (CRS) leverages real-time feedback from users to dynamically model their preferences, thereby enhancing the system's ability to provide personalized recommendations and improving the overall user…

Human-Computer Interaction · Computer Science 2024-05-15 Lixi Zhu , Xiaowen Huang , Jitao Sang

Using Large Language Models (LLMs) to simulate user opinions has received growing attention. Yet LLMs, especially trained with reinforcement learning from human feedback (RLHF), are known to exhibit biases toward dominant viewpoints,…

Computation and Language · Computer Science 2025-12-09 Ziyun Yu , Yiru Zhou , Chen Zhao , Hongyi Wen

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g.,…

Information Retrieval · Computer Science 2025-04-18 Nicolas Bougie , Narimasa Watanabe

Large language model (LLM)-based agents are increasingly deployed in e-commerce shopping. To perform thorough, user-tailored product searches, agents should interpret personal preferences, engage in multi-turn dialogues, and ultimately…

User simulators can rapidly generate a large volume of timely user behavior data, providing a testing platform for reinforcement learning-based recommender systems, thus accelerating their iteration and optimization. However, prevalent user…

Information Retrieval · Computer Science 2024-12-24 Zijian Zhang , Shuchang Liu , Ziru Liu , Rui Zhong , Qingpeng Cai , Xiangyu Zhao , Chunxu Zhang , Qidong Liu , Peng Jiang

Simulating user search behavior is a critical task in information retrieval, which can be employed for user behavior modeling, data augmentation, and system evaluation. Recent advancements in large language models (LLMs) have opened up new…

Information Retrieval · Computer Science 2025-04-11 Erhan Zhang , Xingzhu Wang , Peiyuan Gong , Zixuan Yang , Jiaxin Mao

A long-standing challenge in developing accurate recommendation models is simulating user behavior, mainly due to the complex and stochastic nature of user interactions. Towards this, one promising line of work has been the use of Large…

Information Retrieval · Computer Science 2025-09-15 Himanshu Thakur , Eshani Agrawal , Smruthi Mukund

While LLMs have demonstrated remarkable capabilities in text generation and reasoning, their ability to simulate human decision-making -- particularly in political contexts -- remains an open question. However, modeling voter behavior…

Computation and Language · Computer Science 2025-04-11 Chenxiao Yu , Jinyi Ye , Yuangang Li , Zheng Li , Emilio Ferrara , Xiyang Hu , Yue Zhao

Due to the excellent capacities of large language models (LLMs), it becomes feasible to develop LLM-based agents for reliable user simulation. Considering the scarcity and limit (e.g., privacy issues) of real user data, in this paper, we…

Information Retrieval · Computer Science 2024-02-28 Ruiyang Ren , Peng Qiu , Yingqi Qu , Jing Liu , Wayne Xin Zhao , Hua Wu , Ji-Rong Wen , Haifeng Wang

Usability testing is a fundamental research method that user experience (UX) researchers use to evaluate and iterate their new designs. But what about evaluating and iterating the usability testing study design itself? Recent advances in…

Computation and Language · Computer Science 2025-09-22 Yuxuan Lu , Bingsheng Yao , Hansu Gu , Jing Huang , Jessie Wang , Yang Li , Jiri Gesi , Qi He , Toby Jia-Jun Li , Dakuo Wang
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