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This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…

Information Retrieval · Computer Science 2023-08-29 Shaowei Liu , Yangjun Liu

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation…

Computer Vision and Pattern Recognition · Computer Science 2023-06-27 Jiaxin Deng , Dong Shen , Shiyao Wang , Xiangyu Wu , Fan Yang , Guorui Zhou , Gaofeng Meng

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Sequential recommender systems (SRSs) aim to predict the subsequent items which may interest users via comprehensively modeling users' complex preference embedded in the sequence of user-item interactions. However, most of existing SRSs…

Information Retrieval · Computer Science 2024-10-31 Chengkai Huang , Shoujin Wang , Xianzhi Wang , Lina Yao

In this paper, we propose a theoretically founded sequential strategy for training large-scale Recommender Systems (RS) over implicit feedback, mainly in the form of clicks. The proposed approach consists in minimizing pairwise ranking loss…

Information Retrieval · Computer Science 2020-12-15 Aleksandra Burashnikova , Marianne Clausel , Charlotte Laclau , Frack Iutzeller , Yury Maximov , Massih-Reza Amini

Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR…

Information Retrieval · Computer Science 2023-02-17 Xuanji Xiao , Huabin Chen , Yuzhen Liu , Xing Yao , Pei Liu , Chaosheng Fan , Nian Ji , Xirong Jiang

Conversational recommender systems (CRS) dynamically obtain the user preferences via multi-turn questions and answers. The existing CRS solutions are widely dominated by deep reinforcement learning algorithms. However, deep reinforcement…

Information Retrieval · Computer Science 2022-09-01 A S M Ahsan-Ul Haque , Hongning Wang

We introduce a new sequential transformer reinforcement learning architecture RLT4Rec and demonstrate that it achieves excellent performance in a range of item recommendation tasks. RLT4Rec uses a relatively simple transformer architecture…

Information Retrieval · Computer Science 2024-12-11 Dilina Chandika Rajapakse , Douglas Leith

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Information Retrieval · Computer Science 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

With the growth of the academic engines, the mining and analysis acquisition of massive researcher data, such as collaborator recommendation and researcher retrieval, has become indispensable. It can improve the quality of services and…

Information Retrieval · Computer Science 2022-03-02 Ziyue Qiao , Yanjie Fu , Pengyang Wang , Meng Xiao , Zhiyuan Ning , Denghui Zhang , Yi Du , Yuanchun Zhou

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Traditional recommendation systems estimate user preference on items from past interaction history, thus suffering from the limitations of obtaining fine-grained and dynamic user preference. Conversational recommendation system (CRS) brings…

Information Retrieval · Computer Science 2020-07-02 Wenqiang Lei , Gangyi Zhang , Xiangnan He , Yisong Miao , Xiang Wang , Liang Chen , Tat-Seng Chua

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

Personalized news recommendation aims to provide attractive articles for readers by predicting their likelihood of clicking on a certain article. To accurately predict this probability, plenty of studies have been proposed that actively…

Information Retrieval · Computer Science 2021-12-30 Sungmin Cho , Hongjun Lim , Keunchan Park , Sungjoo Yoo , Eunhyeok Park

Self-supervised pretraining has been extensively studied in language and vision domains, where a unified model can be easily adapted to various downstream tasks by pretraining representations without explicit labels. When it comes to…

Machine Learning · Computer Science 2023-01-25 Yanchao Sun , Shuang Ma , Ratnesh Madaan , Rogerio Bonatti , Furong Huang , Ashish Kapoor

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

Information Retrieval · Computer Science 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang
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