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A creative image-and-text generative AI system mimics humans' extraordinary abilities to provide users with diverse and comprehensive caption suggestions, as well as rich image creations. In this work, we demonstrate such an AI creation…
News recommendation is one of the most challenging tasks in recommender systems, mainly due to the ephemeral relevance of news to users. As social media, and particularly microblogging applications like Twitter or Weibo, gains popularity as…
The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet…
Generative AI has enabled novice designers to quickly create professional-looking visual representations for product concepts. However, novices have limited domain knowledge that could constrain their ability to write prompts that…
Social media advertisements are key for brand marketing, aiming to attract consumers with captivating captions and pictures or logos. While previous research has focused on generating captions for general images, incorporating brand…
With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…
State-of-the-art visual generative AI tools hold immense potential to assist users in the early ideation stages of creative tasks -- offering the ability to generate (rather than search for) novel and unprecedented (instead of existing)…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…
The remarkable advancements in Large Language Models (LLMs) have revolutionized the content generation process in social media, offering significant convenience in writing tasks. However, existing applications, such as sentence completion…
Crafting effective captions for figures is important. Readers heavily depend on these captions to grasp the figure's message. However, despite a well-developed set of AI technologies for figures and captions, these have rarely been tested…
Prototyping AI applications is notoriously difficult. While large language model (LLM) prompting has dramatically lowered the barriers to AI prototyping, designers are still prototyping AI functionality and UI separately. We investigate how…
Graphic designers often get inspiration through the recombination of references. Our formative study (N=6) reveals that graphic designers focus on conceptual keywords during this process, and want support for discovering the keywords,…
Design inspiration is crucial for establishing the direction of a design as well as evoking feelings and conveying meanings during the conceptual design process. Many practice designers use text-based searches on platforms like Pinterest to…
Generative AI for the creation of images is becoming a staple in the toolkit of digital artists and visual designers. The interaction with these systems is mediated by \emph{prompting}, a process in which users write a short text to…
Figures and their captions play a key role in scientific publications. However, despite their importance, many captions in published papers are poorly crafted, largely due to a lack of attention by paper authors. While prior AI research has…
Like other social systems, in collaborative filtering a small number of "influential" users may have a large impact on the recommendations of other users, thus affecting the overall behavior of the system. Identifying influential users and…
Commencing as a photo-sharing platform, Instagram has since become multifaceted, accommodating diverse art forms, with poetry emerging as a prominent one. However, the academic understanding of Instagram's poetry community is limited, yet…
While recent image generation models demonstrate a remarkable ability to handle a wide variety of image generation tasks, this flexibility makes them hard to control via prompting or simple inference adaptation alone, rendering them…
Generative AI tools have lowered barriers to producing branded social media images and captions, yet small-business owners (SBOs) still struggle to create on-brand posts without access to professional designers or marketing consultants.…