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Feature engineering has been the key to the success of many prediction models. However, the process is non-trivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature…

Machine Learning · Computer Science 2017-08-18 Ruoxi Wang , Bin Fu , Gang Fu , Mingliang Wang

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature…

Information Retrieval · Computer Science 2019-04-30 Bin Liu , Ruiming Tang , Yingzhi Chen , Jinkai Yu , Huifeng Guo , Yuzhou Zhang

Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized…

Artificial Intelligence · Computer Science 2021-05-18 Feng Li , Bencheng Yan , Qingqing Long , Pengjie Wang , Wei Lin , Jian Xu , Bo Zheng

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Learning effective feature crosses is the key behind building recommender systems. However, the sparse and large feature space requires exhaustive search to identify effective crosses. Deep & Cross Network (DCN) was proposed to…

Information Retrieval · Computer Science 2021-06-11 Ruoxi Wang , Rakesh Shivanna , Derek Z. Cheng , Sagar Jain , Dong Lin , Lichan Hong , Ed H. Chi

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

Deep learning recommendation systems rely on feature interaction modules to model complex user-item relationships across sparse categorical and dense features. In large-scale ad ranking, increasing model capacity is a promising path to…

Machine Learning · Computer Science 2026-02-11 Jiacheng Li , Yixiong Meng , Yi wu , Yun Zhao , Sharare Zehtabian , Jiayin Jin , Degao Peng , Jinfeng Zhuang , Qifei Shen , Kungang Li

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Click-Through Rate(CTR) estimation has become one of the most fundamental tasks in many real-world applications and it's important for ranking models to effectively capture complex high-order features. Shallow feed-forward network is widely…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , Junlin Zhang

Graph Convolutional Network (GCN) is an emerging technique that performs learning and reasoning on graph data. It operates feature learning on the graph structure, through aggregating the features of the neighbor nodes to obtain the…

Machine Learning · Computer Science 2020-03-06 Fuli Feng , Xiangnan He , Hanwang Zhang , Tat-Seng Chua

Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Due to the powerful learning ability on high-rank and non-linear features, deep neural networks (DNNs) are being applied to data mining and machine learning in various fields, and exhibit higher discrimination performance than conventional…

Machine Learning · Computer Science 2023-02-21 Weiyu Guo , Zhijiang Yang , Shu Wu , Fu Chen

In recent years, DL has developed rapidly, and personalized services are exploring using DL algorithms to improve the performance of the recommendation system. For personalized services, a successful recommendation consists of two parts:…

Information Retrieval · Computer Science 2023-10-19 Jie Zhou , Qian Yu

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

Artificial Intelligence · Computer Science 2021-11-30 Kai Wang , Chunxu Shen , Chaoyun Zhang Wenye Ma

Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

The resilience of convolutional neural networks against input variations and adversarial attacks remains a significant challenge in image recognition tasks. Motivated by the need for more robust and reliable image recognition systems, we…

Computer Vision and Pattern Recognition · Computer Science 2024-12-11 Longwei Wang , Xueqian Li , Zheng Zhang
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