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Recent research has explored the increasingly important role of social media by examining the dynamics of individual and group behavior, characterizing patterns of information diffusion, and identifying influential individuals. In this…
The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…
Since the advent of the internet, communication paradigms have continuously evolved, resulting in a present-day landscape where the dynamics of information dissemination have undergone a complete transformation compared to the past. In this…
In the digital era, information consumption is predominantly channeled through online news media disseminated on social media platforms. Understanding the complex dynamics of the news media environment and users habits within the digital…
Identifying influencers in a given social network has become an important research problem for various applications, including accelerating the spread of information in viral marketing and preventing the spread of fake news and rumors. The…
Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…
This paper aims to show how some popular topics on social networks can be used to predict online newspaper views, related to the topics. Newspapers site and many social networks, become a good source of data to analyse and explain complex…
Data from social media are providing unprecedented opportunities to investigate the processes that rule the dynamics of collective social phenomena. Here, we consider an information theoretical approach to define and measure the temporal…
The understanding and prediction of information diffusion processes on networks is a major challenge in network theory with many implications in social sciences. Many theoretical advances occurred due to stochastic spreading models.…
The dissemination of fake news intended to deceive people, influence public opinion and manipulate social outcomes, has become a pressing problem on social media. Moreover, information sharing on social media facilitates diffusion of viral…
As the popularity and reach of social networks continue to surge, a vast reservoir of opinions and sentiments across various subjects inundates these platforms. Among these, X social network (formerly Twitter) stands as a juggernaut,…
Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…
Information on social media spreads through an underlying diffusion network that connects people of common interests and opinions. This diffusion network often comprises multiple layers, each capturing the spreading dynamics of a certain…
The study of complex networks that account for different types of interactions has become a subject of interest in the last few years, specially because its representational power in the description of users interactions in diverse online…
In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of "information cascade" is all but univocal. Despite the fact that such information cascades can…
How information spreads through a social network? Can we assume, that the information is spread only through a given social network graph? What is the correct way to compare the models of information flow? These are the basic questions we…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on…