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We study user sentiment (reported via optional surveys) as a metric for fully randomized A/B tests. Both user-level covariates and treatment assignment can impact response propensity. We propose a set of consistent estimators for the…

Methodology · Statistics 2019-06-27 Ercan Yildiz , Joshua Safyan , Marc Harper

Online evaluation of machine learning models is typically conducted through A/B experiments. Sequential statistical tests are valuable tools for analysing these experiments, as they enable researchers to stop data collection early without…

Methodology · Statistics 2025-10-08 Alexey Kurennoy , Majed Dodin , Tural Gurbanov , Ana Peleteiro Ramallo

Collaborative filtering is a rapidly advancing research area. Every year several new techniques are proposed and yet it is not clear which of the techniques work best and under what conditions. In this paper we conduct a study comparing…

Information Retrieval · Computer Science 2012-05-16 Joonseok Lee , Mingxuan Sun , Guy Lebanon

When interpreting A/B tests, we typically focus only on the statistically significant results and take them by face value. This practice, termed post-selection inference in the statistical literature, may negatively affect both point…

Applications · Statistics 2021-06-01 Alex Deng , Yicheng Li , Jiannan Lu , Vivek Ramamurthy

This paper proposes an interpretable non-model sharing collaborative data analysis method as one of the federated learning systems, which is an emerging technology to analyze distributed data. Analyzing distributed data is essential in many…

Machine Learning · Computer Science 2020-11-10 Akira Imakura , Hiroaki Inaba , Yukihiko Okada , Tetsuya Sakurai

In this paper, we address the fundamental statistical question: how can you assess the power of an A/B test when the units in the study are exposed to interference? This question is germane to many scientific and industrial practitioners…

Social and Information Networks · Computer Science 2017-10-12 James D. Wilson , David T. Uminsky

A/B tests are the gold standard for evaluating digital experiences on the web. However, traditional "fixed-horizon" statistical methods are often incompatible with the needs of modern industry practitioners as they do not permit continuous…

We address the problem of A/B testing, a widely used protocol for evaluating the potential improvement achieved by a new decision system compared to a baseline. This protocol segments the population into two subgroups, each exposed to a…

Machine Learning · Statistics 2025-06-16 Otmane Sakhi , Alexandre Gilotte , David Rohde

Subjective assessment tests are often employed to evaluate image processing systems, notably image and video compression, super-resolution among others and have been used as an indisputable way to provide evidence of the performance of an…

Multimedia · Computer Science 2023-11-13 Shima Mohammadi , Joao Ascenso

Companies offering web services routinely run randomized online experiments to estimate the causal impact associated with the adoption of new features and policies on key performance metrics of interest. These experiments are used to…

Methodology · Statistics 2023-07-13 Lorenzo Masoero , Doug Hains , James McQueen

We have seen a massive growth of online experiments at LinkedIn, and in industry at large. It is now more important than ever to create an intelligent A/B platform that can truly democratize A/B testing by allowing everyone to make quality…

Applications · Statistics 2018-08-02 Nanyu Chen , Min Liu , Ya Xu

The reliability of controlled experiments, commonly referred to as "A/B tests," is often compromised by network interference, where the outcomes of individual units are influenced by interactions with others. Significant challenges in this…

Machine Learning · Statistics 2024-07-02 Yuan Yuan , Kristen M. Altenburger

Online experiments %in which experimental units receive a sequence of treatments over time are frequently employed in many technological companies to evaluate the performance of a newly developed policy, product, or treatment relative to a…

Econometrics · Economics 2025-01-14 Ke Sun , Linglong Kong , Hongtu Zhu , Chengchun Shi

Recent research in causal inference under network interference has explored various experimental designs and estimation techniques to address this issue. However, existing methods, which typically rely on single experiments, often reach a…

Methodology · Statistics 2025-03-10 Qianyi Chen , Bo Li

Online experimentation (or A/B testing) has been widely adopted in industry as the gold standard for measuring product impacts. Despite the wide adoption, few literatures discuss A/B testing with quantile metrics. Quantile metrics, such as…

Applications · Statistics 2019-03-22 Min Liu , Xiaohui Sun , Maneesh Varshney , Ya Xu

Online experiments such as Randomised Controlled Trials (RCTs) or A/B-tests are the bread and butter of modern platforms on the web. They are conducted continuously to allow platforms to estimate the causal effect of replacing system…

Machine Learning · Computer Science 2023-04-24 Olivier Jeunen

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static…

Applications · Statistics 2021-11-04 Jialiang Mao , Iavor Bojinov

Recommender systems are widely used AI applications designed to help users efficiently discover relevant items. The effectiveness of such systems is tied to the satisfaction of both users and providers. However, user satisfaction is complex…

Information Retrieval · Computer Science 2024-11-05 Ali Elahi , Armin Zirak

Suppose an experiment is conducted on pairs of objects with outcome responses a continuous variable measuring the interactions among the pairs. Furthermore, assume the response variable is hard to measure numerically but easy to be coded…

Methodology · Statistics 2015-05-11 Abdul-Hamid Al-Ibrahim

Online controlled experiments, now commonly known as A/B testing, are crucial to causal inference and data driven decision making in many internet based businesses. While a simple comparison between a treatment (the feature under test) and…

Applications · Statistics 2015-01-05 Yu Guo , Alex Deng