Related papers: Sponsored Question Answering
Real-Time Bidding is a new Internet advertising system that has become very popular in recent years. This system works like a global auction where advertisers bid to display their impressions in the publishers' ad slots. The most popular…
We present an algorithm for constructing an optimal slate of sponsored search advertisements which respects the ordering that is the outcome of a generalized second price auction, but which must also accommodate complicating factors such as…
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps advertisers achieve their marketing goals and provides a…
Answers to the same question may change depending on the extra-linguistic contexts (when and where the question was asked). To study this challenge, we introduce SituatedQA, an open-retrieval QA dataset where systems must produce the…
Sponsored search is an important monetization channel for search engines, in which an auction mechanism is used to select the ads shown to users and determine the prices charged from advertisers. There have been several pieces of work in…
Unsupervised commonsense question answering is appealing since it does not rely on any labeled task data. Among existing work, a popular solution is to use pre-trained language models to score candidate choices directly conditioned on the…
We study the optimal placement of advertisements for interactive platforms like conversational AI assistants. Importantly, conversations add a feature absent in canonical search markets -- time. The evolution of a conversation is…
Semantic Question Answering (SQA) systems automatically interpret user questions expressed in a natural language in terms of semantic queries. This process involves uncertainty, such that the resulting queries do not always accurately match…
In a sponsored search auction the advertisement slots on a search result page are generally ordered by click-through rate. Bidders have a valuation, which is usually assumed to be linear in the click-through rate, a budget constraint, and…
We propose a system that finds the strongest supporting evidence for a given answer to a question, using passage-based question-answering (QA) as a testbed. We train evidence agents to select the passage sentences that most convince a…
Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads,…
We describe Quizz, a gamified crowdsourcing system that simultaneously assesses the knowledge of users and acquires new knowledge from them. Quizz operates by asking users to complete short quizzes on specific topics; as a user answers the…
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match-a feature where an ad of an advertiser can be mapped to a broader range of relevant queries, and not necessarily to the…
As Large Language Models (LLMs) become a primary interface between users and the web, companies face growing economic incentives to embed commercial influence into AI-mediated conversations. We present two preregistered experiments (N =…
Tables extracted from web documents can be used to directly answer many web search queries. Previous works on question answering (QA) using web tables have focused on factoid queries, i.e., those answerable with a short string like person…
Cross-Modal sponsored search displays multi-modal advertisements (ads) when consumers look for desired products by natural language queries in search engines. Since multi-modal ads bring complementary details for query-ads matching, the…
Visual Question Answering (VQA) is a challenging task that has received increasing attention from both the computer vision and the natural language processing communities. Given an image and a question in natural language, it requires…
We introduce REALTIME QA, a dynamic question answering (QA) platform that announces questions and evaluates systems on a regular basis (weekly in this version). REALTIME QA inquires about the current world, and QA systems need to answer…
Visual question answering (VQA) systems are emerging from a desire to empower users to ask any natural language question about visual content and receive a valid answer in response. However, close examination of the VQA problem reveals an…
Table Question Answering (Table QA) refers to providing precise answers from tables to answer a user's question. In recent years, there have been a lot of works on table QA, but there is a lack of comprehensive surveys on this research…