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Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ``You are a helpful assistant'' as part of its…

Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human…

The influence of personas on Large Language Models (LLMs) has been widely studied, yet their direct impact on performance remains uncertain. This work explores a novel approach to guiding LLM behaviour through role vectors, an alternative…

Large language models (LLMs) have shown remarkable promise in simulating human language and behavior. This study investigates how integrating persona variables-demographic, social, and behavioral factors-impacts LLMs' ability to simulate…

Large Language Model (LLM)-based multi-agent systems are increasingly used to simulate human interactions and solve collaborative tasks. A common practice is to assign agents with personas to encourage behavioral diversity. However, this…

Large language models (LLMs) can be said to have preferences: they reliably pick certain tasks and outputs over others, and preferences shaped by post-training and system prompts appear to shape much of their behaviour. But models can also…

Large language models (LLMs) are increasingly used as autonomous agents in strategic and social interactions. Although recent studies suggest that assigning personality traits to LLMs can influence their behavior, how personality steering…

Persona prompting is increasingly used in large language models (LLMs) to simulate views of various sociodemographic groups. However, how a persona prompt is formulated can significantly affect outcomes, raising concerns about the fidelity…

Large language models (LLMs) are increasingly integrated into our daily lives and personalized. However, LLM personalization might also increase unintended side effects. Recent work suggests that persona prompting can lead models to falsely…

Large Language Models (LLMs) are increasingly deployed as autonomous agents capable of actions with real-world impacts beyond text generation. While persona-induced biases in text generation are well documented, their effects on agent task…

Humans increasingly rely on large language models (LLMs) to support decisions in social settings. Previous work suggests that such tools shape people's moral and political judgements. However, the long-term implications of LLM-based social…

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities…

Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should…

For socially sensitive tasks like hate speech detection, the quality of explanations from Large Language Models (LLMs) is crucial for factors like user trust and model alignment. While Persona prompting (PP) is increasingly used as a way to…

Large language models (LLMs) are increasingly used as surrogates for human participants, but it remains unclear which models best capture human behavior and why. To address this, we introduce Psych-201, a novel dataset that enables us to…

Using persona-conditioned LLMs as synthetic survey respondents has become a common practice in computational social science and agent-based simulations. Yet, it remains unclear whether multi-attribute persona prompting improves LLM…

Persona-assigned large language models (LLMs) are used in domains such as education, healthcare, and sociodemographic simulation. Yet, they are typically evaluated only in short, single-round settings that do not reflect real-world usage.…

Reasoning in humans is prone to biases due to underlying motivations like identity protection, that undermine rational decision-making and judgment. This \textit{motivated reasoning} at a collective level can be detrimental to society when…

Modern large language models (LLMs) are typically trained and deployed using structured role tags (e.g. system, user, assistant, tool) that explicitly mark the source of each piece of context. While these tags are essential for instruction…

Smart assistants increasingly act proactively, yet mistimed or intrusive behavior often causes users to lose trust and disable these features. Learning user preferences for proactive assistance is difficult because real-world studies are…