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Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

Collaborative filtering (CF) is a successful approach commonly used by many recommender systems. Conventional CF-based methods use the ratings given to items by users as the sole source of information for learning to make recommendation.…

Machine Learning · Computer Science 2015-06-22 Hao Wang , Naiyan Wang , Dit-Yan Yeung

The prediction of click-through rate (CTR) is crucial for industrial applications, such as online advertising. AUC is a commonly used evaluation indicator for CTR models. For advertising platforms, online performance is generally evaluated…

Machine Learning · Computer Science 2019-04-24 Zhaocheng Liu , Guangxue Yin

Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction. As user behaviors also exist on many other platforms, e.g.,…

Information Retrieval · Computer Science 2024-07-29 Wentao Ouyang , Rui Dong , Ri Tao , Xiangzheng Liu

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer…

Information Retrieval · Computer Science 2024-02-20 Xu Chen , Zida Cheng , Jiangchao Yao , Chen Ju , Weilin Huang , Jinsong Lan , Xiaoyi Zeng , Shuai Xiao

Click-through rate (CTR) prediction is one of the fundamental tasks in the industry, especially in e-commerce, social media, and streaming media. It directly impacts website revenues, user satisfaction, and user retention. However,…

Information Retrieval · Computer Science 2024-08-20 Zhiming Yang , Haining Gao , Dehong Gao , Luwei Yang , Libin Yang , Xiaoyan Cai , Wei Ning , Guannan Zhang

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Multi-task learning (MTL) is to learn one single model that performs multiple tasks for achieving good performance on all tasks and lower cost on computation. Learning such a model requires to jointly optimize losses of a set of tasks with…

Computer Vision and Pattern Recognition · Computer Science 2020-09-25 Wei-Hong Li , Hakan Bilen

Large Language Models (LLMs) have demonstrated tremendous potential as the next-generation ranking-based recommendation system. Many recent works have shown that LLMs can significantly outperform conventional click-through-rate (CTR)…

Information Retrieval · Computer Science 2025-03-18 Allen Lin , Renqin Cai , Yun He , Hanchao Yu , Jing Qian , Rui Li , Qifan Wang , James Caverlee

With the advent of deep learning, many dense prediction tasks, i.e. tasks that produce pixel-level predictions, have seen significant performance improvements. The typical approach is to learn these tasks in isolation, that is, a separate…

Computer Vision and Pattern Recognition · Computer Science 2021-01-26 Simon Vandenhende , Stamatios Georgoulis , Wouter Van Gansbeke , Marc Proesmans , Dengxin Dai , Luc Van Gool

Multi-task learning (MTL) aims at learning related tasks in a unified model to achieve mutual improvement among tasks considering their shared knowledge. It is an important topic in recommendation due to the demand for multi-task prediction…

Information Retrieval · Computer Science 2023-02-10 Yuhao Wang , Ha Tsz Lam , Yi Wong , Ziru Liu , Xiangyu Zhao , Yichao Wang , Bo Chen , Huifeng Guo , Ruiming Tang

Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more specifically, building predictive models based on the click behavior…

Information Retrieval · Computer Science 2021-05-25 Wenjie Wang , Fuli Feng , Xiangnan He , Hanwang Zhang , Tat-Seng Chua

Post-click conversion rate (CVR) prediction is an essential task for discovering user interests and increasing platform revenues in a range of industrial applications. One of the most challenging problems of this task is the existence of…

Machine Learning · Computer Science 2022-11-15 Quanyu Dai , Haoxuan Li , Peng Wu , Zhenhua Dong , Xiao-Hua Zhou , Rui Zhang , Rui zhang , Jie Sun

Recent advances in foundation models have established scaling laws that enable the development of larger models to achieve enhanced performance, motivating extensive research into large-scale recommendation models. However, simply…

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…

Machine Learning · Computer Science 2017-07-11 Xun Liu , Wei Xue , Lei Xiao , Bo Zhang

Multi-task learning (MTL) optimizes several learning tasks simultaneously and leverages their shared information to improve generalization and the prediction of the model for each task. Auxiliary tasks can be added to the main task to…

Machine Learning · Computer Science 2020-07-03 Partoo Vafaeikia , Khashayar Namdar , Farzad Khalvati

Most deep reinforcement learning algorithms are data inefficient in complex and rich environments, limiting their applicability to many scenarios. One direction for improving data efficiency is multitask learning with shared neural network…

The teacher-free online Knowledge Distillation (KD) aims to train an ensemble of multiple student models collaboratively and distill knowledge from each other. Although existing online KD methods achieve desirable performance, they often…

Computer Vision and Pattern Recognition · Computer Science 2023-03-28 Chuanguang Yang , Zhulin An , Helong Zhou , Fuzhen Zhuang , Yongjun Xu , Qian Zhan