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Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce…
Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…
We consider the issue of a market maker acting at the same time in the lit and dark pools of an exchange. The exchange wishes to establish a suitable make-take fees policy to attract transactions on its venues. We first solve the stochastic…
Software systems have grown as an indispensable commodity used across various industries, and almost all essential services depend on them for effective operation. The software is no longer an independent or stand-alone piece of code…
In this work, we study a scenario where a publisher seeks to maximize its total revenue across two sales channels: guaranteed contracts that promise to deliver a certain number of impressions to the advertisers, and spot demands through an…
The potential for negative impacts of AI has rapidly become more pervasive around the world, and this has intensified a need for responsible AI governance. While many regulatory bodies endorse risk-based approaches and a multitude of risk…
Software supply chain attacks have revealed blind spots in existing SCA tools, which are often limited to a single ecosystem and assess either software artifacts or community activity in isolation. This fragmentation across tools and…
The prevalence of state-sponsored propaganda on the Internet has become a cause for concern in the recent years. While much effort has been made to identify state-sponsored Internet propaganda, the problem remains far from being solved…
Recommender systems are typically designed to fulfill end user needs. However, in some domains the users are not the only stakeholders in the system. For instance, in a news aggregator website users, authors, magazines as well as the…
Adversarial examples are delicately perturbed inputs, which aim to mislead machine learning models towards incorrect outputs. While most of the existing work focuses on generating adversarial perturbations in multi-class classification…
Sharing systems have facilitated the redistribution of underused resources by providing convenient online marketplaces for individual sellers and buyers. However, sellers in these systems may not fully disclose the information of their…
In E-commerce, advertising is essential for merchants to reach their target users. The typical objective is to maximize the advertiser's cumulative revenue over a period of time under a budget constraint. In real applications, an…
A widespread belief in the blockchain security community is that automated techniques are only good for detecting shallow bugs, typically of small value. In this paper, we present the techniques and insights that have led us to repeatable…
Malicious advertisement URLs pose a security risk since they are the source of cyber-attacks, and the need to address this issue is growing in both industry and academia. Generally, the attacker delivers an attack vector to the user by…
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promising improved consumer privacy protection. Even when PETs may…
While providing economic and software development value, software supply chains are only as strong as their weakest link. Over the past several years, there has been an exponential increase in cyberattacks, specifically targeting vulnerable…
Social media has greatly enabled people to participate in online activities at an unprecedented rate. However, this unrestricted access also exacerbates the spread of misinformation and fake news online which might cause confusion and chaos…
Academic and policy proposals on algorithmic accountability often seek to understand algorithmic systems in their socio-technical context, recognising that they are produced by 'many hands'. Increasingly, however, algorithmic systems are…
Sentiment detection is an important building block for multiple information retrieval tasks such as product recommendation, cyberbullying detection, and misinformation detection. Unsurprisingly, multiple commercial APIs, each with different…
Smart recommendation algorithms have revolutionized content delivery and improved efficiency across various domains. However, concerns about user agency arise from the algorithms' inherent opacity (information asymmetry) and one-way output…