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Attributed networks are ubiquitous since a network often comes with auxiliary attribute information e.g. a social network with user profiles. Attributed Network Embedding (ANE) has recently attracted considerable attention, which aims to…
Recently, recommender systems have been able to emit substantially improved recommendations by leveraging user-provided reviews. Existing methods typically merge all reviews of a given user or item into a long document, and then process…
Learning high-quality feature embeddings efficiently and effectively is critical for the performance of web-scale machine learning systems. A typical model ingests hundreds of features with vocabularies on the order of millions to billions…
Personalized content marketing has become a crucial strategy for digital platforms, aiming to deliver tailored advertisements and recommendations that match user preferences. Traditional recommendation systems often suffer from two…
For users navigating travel e-commerce websites, the process of researching products and making a purchase often results in intricate browsing patterns that span numerous sessions over an extended period of time. The resulting clickstream…
Deep learning has proved an effective means to capture the non-linear associations of user preferences. However, the main drawback of existing deep learning architectures is that they follow a fixed recommendation strategy, ignoring users'…
Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…
Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…
Last year has witnessed the considerable interest of Large Language Models (LLMs) for their potential applications in recommender systems, which may mitigate the persistent issue of data sparsity. Though large efforts have been made for…
In this work, we study group recommendation in a particular scenario, namely Occasional Group Recommendation (OGR). Most existing works have addressed OGR by aggregating group members' personal preferences to learn the group representation.…
This study investigates the impact of dynamic user profile embedding on personalized context-aware experiences in social networks. A comparative analysis of multilingual and English transformer models was performed on a dataset of over…
Recommender systems assist users in navigating complex information spaces and focus their attention on the content most relevant to their needs. Often these systems rely on user activity or descriptions of the content. Social annotation…
A user can be represented as what he/she does along the history. A common way to deal with the user modeling problem is to manually extract all kinds of aggregated features over the heterogeneous behaviors, which may fail to fully represent…
In the area of ad-targeting, predicting user responses is essential for many applications such as Real-Time Bidding (RTB). Many of the features available in this domain are sparse categorical features. This presents a challenge especially…
Recommender systems are one of the most successful applications of data mining and machine learning technology in practice. Academic research in the field is historically often based on the matrix completion problem formulation, where for…
Multimodal recommendation systems (MMRS) have received considerable attention from the research community due to their ability to jointly utilize information from user behavior and product images and text. Previous research has two main…
Transformer encoding networks have been proved to be a powerful tool of understanding natural languages. They are playing a critical role in native ads service, which facilitates the recommendation of appropriate ads based on user's web…
Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches…
User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…
Recent research has shown that the performance of search personalization depends on the richness of user profiles which normally represent the user's topical interests. In this paper, we propose a new embedding approach to learning user…