Related papers: What Do Privacy Advertisements Communicate to Cons…
We study how privacy technologies affect user and advertiser behavior in a simple economic model of targeted advertising. In our model, a consumer first decides whether or not to buy a good, and then an advertiser chooses an advertisement…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Players (people, firms, states, etc.) have privacy concerns that may affect their choice of actions in strategic settings. We use a variant of signaling games to model this effect and study its relation to pooling behavior,…
While the public claim concern for their privacy, they frequently appear to overlook it. This disparity between concern and behaviour is known as the Privacy Paradox. Such issues are particularly prevalent on wearable devices. These…
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promising improved consumer privacy protection. Even when PETs may…
This paper initiates the study of the testable implications of choice data in settings where agents have privacy preferences. We adapt the standard conceptualization of consumer choice theory to a situation where the consumer is aware of,…
As technology and technology companies have grown in power, ubiquity, and societal influence, some companies -- and notably some mobile apps -- have come to be perceived as privacy threats. Prior work has considered how various factors…
This study explores the widespread perception that personal data, such as email addresses, may be shared or sold without informed user consent, investigating whether these concerns are reflected in actual practices of popular online…
The concept of privacy is inherently intertwined with human attitudes and behaviours, as most computer systems are primarily designed for human use. Especially in the case of Recommender Systems, which feed on information provided by…
Information sharing on social networks is ubiquitous, intuitive, and occasionally accidental. However, people may be unaware of the potential negative consequences of disclosures, such as reputational damages. Yet, people use social…
Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…
In settings with incomplete information, players can find it difficult to coordinate to find states with good social welfare. For example, in financial settings, if a collection of financial firms have limited information about each other's…
Despite having growing awareness and concerns about privacy, technology users are often insufficiently informed of the data practices of various digital products to protect themselves. Privacy policies and privacy labels, as two…
With the requirements and emphases on privacy transparency placed by regulations such as GDPR and CCPA, the Google Play Store requires Android developers to more responsibly communicate their apps' privacy practices to potential users by…
A game is introduced to study the effect of privacy in strategic communication between well-informed senders and a receiver. The receiver wants to accurately estimate a random variable. The sender, however, wants to communicate a message…
Popular social media platforms TikTok, Facebook and Instagram allow third-parties to run targeted advertising campaigns on sensitive attributes in-platform. These ads are interactive by default, meaning users can comment or ``react'' (e.g.,…
The new information and communication technology providers collect increasing amounts of personal data, a lot of which is user generated. Unless use policies are privacy-friendly, this leaves users vulnerable to privacy risks such as…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
The problem of analyzing the effect of privacy concerns on the behavior of selfish utility-maximizing agents has received much attention lately. Privacy concerns are often modeled by altering the utility functions of agents to consider also…