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Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where each feature belongs to one field. Field information is…

Information Retrieval · Computer Science 2021-03-22 Yang Sun , Junwei Pan , Alex Zhang , Aaron Flores

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Various factorization-based methods have been proposed to leverage second-order, or higher-order cross features for boosting the performance of predictive models. They generally enumerate all the cross features under a predefined maximum…

Machine Learning · Computer Science 2020-06-25 Weiyu Cheng , Yanyan Shen , Linpeng Huang

Click-through rate (CTR) prediction models estimates the probability of a user-item click by modeling interactions across a vast feature space. A fundamental yet often overlooked challenge is the inherent heterogeneity of these features:…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Moyu Zhang , Chaofan Fan , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

In recent years, DL has developed rapidly, and personalized services are exploring using DL algorithms to improve the performance of the recommendation system. For personalized services, a successful recommendation consists of two parts:…

Information Retrieval · Computer Science 2023-10-19 Jie Zhou , Qian Yu

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

User response prediction, which aims to predict the probability that a user will provide a predefined positive response in a given context such as clicking on an ad or purchasing an item, is crucial to many industrial applications such as…

Machine Learning · Computer Science 2021-08-24 Zekai Chen , Fangtian Zhong , Zhumin Chen , Xiao Zhang , Robert Pless , Xiuzhen Cheng

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

Information Retrieval · Computer Science 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all…

Machine Learning · Computer Science 2020-07-06 Bin Liu , Chenxu Zhu , Guilin Li , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require…

Information Retrieval · Computer Science 2017-03-14 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He

Recommendation is a prevalent application of machine learning that affects many users; therefore, it is important for recommender models to be accurate and interpretable. In this work, we propose a method to both interpret and augment the…

Machine Learning · Statistics 2020-06-22 Michael Tsang , Dehua Cheng , Hanpeng Liu , Xue Feng , Eric Zhou , Yan Liu

Click-through rate (CTR) prediction is widely used in academia and industry. Most CTR tasks fall into a feature embedding \& feature interaction paradigm, where the accuracy of CTR prediction is mainly improved by designing practical…

Information Retrieval · Computer Science 2024-08-06 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Li Shang , Ning Gu

Credit scoring is a major application of machine learning for financial institutions to decide whether to approve or reject a credit loan. For sake of reliability, it is necessary for credit scoring models to be both accurate and globally…

Machine Learning · Computer Science 2021-02-25 Qiang Liu , Zhaocheng Liu , Haoli Zhang , Yuntian Chen , Jun Zhu

Deep learning recommendation systems rely on feature interaction modules to model complex user-item relationships across sparse categorical and dense features. In large-scale ad ranking, increasing model capacity is a promising path to…

Machine Learning · Computer Science 2026-02-11 Jiacheng Li , Yixiong Meng , Yi wu , Yun Zhao , Sharare Zehtabian , Jiayin Jin , Degao Peng , Jinfeng Zhuang , Qifei Shen , Kungang Li

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen
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