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Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

Social and Information Networks · Computer Science 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

Computation and Language · Computer Science 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

Computation and Language · Computer Science 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

Computation and Language · Computer Science 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

Computation and Language · Computer Science 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

The emergence of social media as news sources has led to the rise of clickbait posts attempting to attract users to click on article links without informing them on the actual article content. This paper presents our efforts to create a…

Social and Information Networks · Computer Science 2017-10-25 Olga Papadopoulou , Markos Zampoglou , Symeon Papadopoulos , Ioannis Kompatsiaris

Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…

Social and Information Networks · Computer Science 2021-12-17 Peya Mowar , Mini Jain , Ruchika Goel , Dinesh Kumar Vishwakarma

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

Computation and Language · Computer Science 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

Information Retrieval · Computer Science 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning…

Computation and Language · Computer Science 2024-05-08 Sayantan Pal , Souvik Das , Rohini K. Srihari

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Information Retrieval · Computer Science 2018-08-06 Vaibhav Kumar , Mrinal Dhar , Dhruv Khattar , Yash Kumar Lal , Abhimanshu Mishra , Manish Shrivastava , Vasudeva Varma

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

Computation and Language · Computer Science 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine…

Social and Information Networks · Computer Science 2017-10-19 Aviad Elyashar , Jorge Bendahan , Rami Puzis

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

Computation and Language · Computer Science 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false…

Computation and Language · Computer Science 2023-10-11 Daria-Mihaela Broscoteanu , Radu Tudor Ionescu

Clickbait is the practice of engineering titles to incentivize readers to click through to articles. Such titles with sensationalized language reveal as little information as possible. Occasionally, clickbait will be intentionally…

Computation and Language · Computer Science 2023-06-28 Adhitya Thirumala , Elisa Ferracane

The purpose of a clickbait is to make a link so appealing that people click on it. However, the content of such articles is often not related to the title, shows poor quality, and at the end leaves the reader unsatisfied. To help the…

Information Retrieval · Computer Science 2017-10-03 Alexey Grigorev

Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive…

Computation and Language · Computer Science 2018-11-06 Amrith Rajagopal Setlur
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