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Memes are one of the most popular types of content used to spread information online. They can influence a large number of people through rhetorical and psychological techniques. The task, Detection of Persuasion Techniques in Texts and…

Computation and Language · Computer Science 2021-06-02 Kshitij Gupta , Devansh Gautam , Radhika Mamidi

This paper describes our approach to hierarchical multi-label detection of persuasion techniques in meme texts. Our model, developed as a part of the recent SemEval task, is based on fine-tuning individual language models (BERT,…

Computation and Language · Computer Science 2024-07-04 Kota Shamanth Ramanath Nayak , Leila Kosseim

We describe SemEval-2021 task 6 on Detection of Persuasion Techniques in Texts and Images: the data, the annotation guidelines, the evaluation setup, the results, and the participating systems. The task focused on memes and had three…

Social media is abundant in visual and textual information presented together or in isolation. Memes are the most popular form, belonging to the former class. In this paper, we present our approaches for the Memotion Analysis problem as…

Computation and Language · Computer Science 2020-07-23 Vishal Keswani , Sakshi Singh , Suryansh Agarwal , Ashutosh Modi

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to…

Computation and Language · Computer Science 2024-06-13 Amirhossein Abaskohi , Amirhossein Dabiriaghdam , Lele Wang , Giuseppe Carenini

The proliferation of multimodal content on social media presents significant challenges in understanding and moderating complex, context-dependent issues such as misinformation, hate speech, and propaganda. While efforts have been made to…

Computation and Language · Computer Science 2026-03-03 Mohamed Bayan Kmainasi , Abul Hasnat , Md Arid Hasan , Ali Ezzat Shahroor , Firoj Alam

Memes have become a dominant form of communication in social media in recent years. Memes are typically humorous and harmless, however there are also memes that promote hate speech, being in this way harmful to individuals and groups based…

Computer Vision and Pattern Recognition · Computer Science 2025-04-15 Maria Tzelepi , Vasileios Mezaris

We describe our approach for SemEval-2021 task 6 on detection of persuasion techniques in multimodal content (memes). Our system combines pretrained multimodal models (CLIP) and chained classifiers. Also, we propose to enrich the data by a…

Computation and Language · Computer Science 2021-06-01 Erfan Ghadery , Damien Sileo , Marie-Francine Moens

Memes are used for spreading ideas through social networks. Although most memes are created for humor, some memes become hateful under the combination of pictures and text. Automatically detecting the hateful memes can help reduce their…

Computer Vision and Pattern Recognition · Computer Science 2020-12-08 Yi Zhou , Zhenhao Chen

State-of-the-art image and text classification models, such as Convolutional Neural Networks and Transformers, have long been able to classify their respective unimodal reasoning satisfactorily with accuracy close to or exceeding human…

Machine Learning · Computer Science 2022-12-20 Weijun Jin , Lance Wilhelm

Internet memes have become a dominant method of communication; at the same time, however, they are also increasingly being used to advocate extremism and foster derogatory beliefs. Nonetheless, we do not have a firm understanding as to…

Hateful memes are widespread in social media and convey negative information. The main challenge of hateful memes detection is that the expressive meaning can not be well recognized by a single modality. In order to further integrate modal…

Computer Vision and Pattern Recognition · Computer Science 2020-12-10 Weibo Zhang , Guihua Liu , Zhuohua Li , Fuqing Zhu

Since the introduction of the SemEval 2020 Task 11 (Martino et al., 2020a), several approaches have been proposed in the literature for classifying propaganda based on the rhetorical techniques used to influence readers. These methods,…

Computation and Language · Computer Science 2023-06-01 Anni Chen , Bhuwan Dhingra

Memes on the Internet are often harmless and sometimes amusing. However, by using certain types of images, text, or combinations of both, the seemingly harmless meme becomes a multimodal type of hate speech -- a hateful meme. The Hateful…

Artificial Intelligence · Computer Science 2020-12-25 Riza Velioglu , Jewgeni Rose

In this article, we describe the system that we used for the memotion analysis challenge, which is Task 8 of SemEval-2020. This challenge had three subtasks where affect based sentiment classification of the memes was required along with…

Computer Vision and Pattern Recognition · Computer Science 2020-05-25 Sourya Dipta Das , Soumil Mandal

Memes have become an ubiquitous social media entity and the processing and analysis of suchmultimodal data is currently an active area of research. This paper presents our work on theMemotion Analysis shared task of SemEval 2020, which…

Computer Vision and Pattern Recognition · Computer Science 2020-08-04 Pradyumna Gupta , Himanshu Gupta , Aman Sinha

The prevalence of memes on social media has created the need to sentiment analyze their underlying meanings for censoring harmful content. Meme censoring systems by machine learning raise the need for a semi-supervised learning solution to…

Machine Learning · Computer Science 2023-05-17 Pham Thai Hoang Tung , Nguyen Tan Viet , Ngo Tien Anh , Phan Duy Hung

An increasingly common expression of online hate speech is multimodal in nature and comes in the form of memes. Designing systems to automatically detect hateful content is of paramount importance if we are to mitigate its undesirable…

Hateful memes are an emerging method of spreading hate on the internet, relying on both images and text to convey a hateful message. We take an interpretable approach to hateful meme detection, using machine learning and simple heuristics…

Machine Learning · Computer Science 2021-08-24 Tanvi Deshpande , Nitya Mani

In this paper we describe our work towards building a generic framework for both multi-modal embedding and multi-label binary classification tasks, while participating in task 5 (Multimedia Automatic Misogyny Identification) of SemEval 2022…

Computation and Language · Computer Science 2022-06-16 Ahmed Mahran , Carlo Alessandro Borella , Konstantinos Perifanos
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