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Loss functions like Categorical Cross Entropy (CCE), Binary Cross Entropy (BCE), and Bayesian Personalized Ranking (BPR) are commonly used in training Recommender Systems (RSs) to differentiate positive items - those interacted with by…

Information Retrieval · Computer Science 2025-04-22 Giulia Di Teodoro , Federico Siciliano , Nicola Tonellotto , Fabrizio Silvestri

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…

Information Retrieval · Computer Science 2024-06-06 Furkan Durmus , Hasan Saribas , Said Aldemir , Junyan Yang , Hakan Cevikalp

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in…

Computer Science and Game Theory · Computer Science 2023-06-06 Boxiang Lyu , Zhe Feng , Zachary Robertson , Sanmi Koyejo

It is a well-known challenge to learn an unbiased ranker with biased feedback. Unbiased learning-to-rank(LTR) algorithms, which are verified to model the relative relevance accurately based on noisy feedback, are appealing candidates and…

Information Retrieval · Computer Science 2023-03-09 Yi Ren , Hongyan Tang , Siwen Zhu

Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibration ability of the pointwise loss since the prediction can be…

Information Retrieval · Computer Science 2023-05-30 Xiang-Rong Sheng , Jingyue Gao , Yueyao Cheng , Siran Yang , Shuguang Han , Hongbo Deng , Yuning Jiang , Jian Xu , Bo Zheng

We aim to provably complete a sparse and highly-missing tensor in the presence of covariate information along tensor modes. Our motivation comes from online advertising where users click-through-rates (CTR) on ads over various devices form…

Machine Learning · Statistics 2022-04-08 Hilda S Ibriga , Will Wei Sun

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Click-through rate (CTR) prediction becomes indispensable in ubiquitous web recommendation applications. Nevertheless, the current methods are struggling under the cold-start scenarios where the user interactions are extremely sparse. We…

Information Retrieval · Computer Science 2021-09-30 Yujie Pan , Jiangchao Yao , Bo Han , Kunyang Jia , Ya Zhang , Hongxia Yang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

The learning objective is integral to collaborative filtering systems, where the Bayesian Personalized Ranking (BPR) loss is widely used for learning informative backbones. However, BPR often experiences slow convergence and suboptimal…

Information Retrieval · Computer Science 2024-06-25 Xiaodong Yang , Huiyuan Chen , Yuchen Yan , Yuxin Tang , Yuying Zhao , Eric Xu , Yiwei Cai , Hanghang Tong

Learning-to-rank (LTR) algorithms are ubiquitous and necessary to explore the extensive catalogs of media providers. To avoid the user examining all the results, its preferences are used to provide a subset of relatively small size. The…

Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…

Information Retrieval · Computer Science 2023-08-29 Shaowei Liu , Yangjun Liu

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Scale-calibrated ranking systems are ubiquitous in real-world applications nowadays, which pursue accurate ranking quality and calibrated probabilistic predictions simultaneously. For instance, in the advertising ranking system, the…

Information Retrieval · Computer Science 2024-06-13 Shunyu Zhang , Hu Liu , Wentian Bao , Enyun Yu , Yang Song

Sequential recommendations (SR) with transformer-based architectures are widely adopted in real-world applications, where SR models require frequent retraining to adapt to ever-changing user preferences. However, training transformer-based…

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun
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