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Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Recent studies on scaling up ranking models have achieved substantial improvement for recommendation systems and search engines. However, most large-scale ranking systems rely on item IDs, where each item is treated as an independent…

Information Retrieval · Computer Science 2026-02-02 Zhen Zhao , Tong Zhang , Jie Xu , Qingliang Cai , Qile Zhang , Leyuan Yang , Daorui Xiao , Xiaojia Chang

Effective recommendation is crucial for large-scale online platforms. Traditional recommendation systems primarily rely on ID tokens to uniquely identify items, which can effectively capture specific item relationships but suffer from…

Information Retrieval · Computer Science 2025-02-25 Guanyu Lin , Zhigang Hua , Tao Feng , Shuang Yang , Bo Long , Jiaxuan You

Semantic typing aims at classifying tokens or spans of interest in a textual context into semantic categories such as relations, entity types, and event types. The inferred labels of semantic categories meaningfully interpret how machines…

Computation and Language · Computer Science 2022-05-05 James Y. Huang , Bangzheng Li , Jiashu Xu , Muhao Chen

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…

Information Retrieval · Computer Science 2025-02-24 Kefan Wang , Hao Wang , Kenan Song , Wei Guo , Kai Cheng , Zhi Li , Yong Liu , Defu Lian , Enhong Chen

Embedding-based retrieval serves as a dominant approach to candidate item matching for industrial recommender systems. With the success of generative AI, generative retrieval has recently emerged as a new retrieval paradigm for…

Information Retrieval · Computer Science 2024-09-10 Jieming Zhu , Mengqun Jin , Qijiong Liu , Zexuan Qiu , Zhenhua Dong , Xiu Li

Recently, generative recommendation has emerged as a promising paradigm, attracting significant research attention. The basic framework involves an item tokenizer, which represents each item as a sequence of codes serving as its identifier,…

Information Retrieval · Computer Science 2025-05-27 Bowen Zheng , Hongyu Lu , Yu Chen , Wayne Xin Zhao , Ji-Rong Wen

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

Information Retrieval · Computer Science 2024-05-22 Serdarcan Dilbaz , Hasan Saribas

The exponential growth of online content has posed significant challenges to ID-based models in industrial recommendation systems, ranging from extremely high cardinality and dynamically growing ID space, to highly skewed engagement…

User-Defined Text Classification (UDTC) considers the challenge of classifying input text to user-specified, previously unseen classes, a setting that arises frequently in real-world applications such as enterprise analytics, content…

Machine Learning · Computer Science 2026-01-08 Charu Maheshwari , Vyas Raina

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Sequential Recommendation (SR) aims to predict the next interaction of a user based on their behavior sequence, where complementary relations often provide essential signals for predicting the next item. However, mainstream models relying…

Information Retrieval · Computer Science 2026-04-22 Qian Zhang , Lech Szymanski , Haibo Zhang , Jeremiah D. Deng
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