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Privacy-enhancing technologies (PETs) are becoming increasingly crucial for addressing customer needs, security, privacy (e.g., enhancing anonymity and confidentiality), and regulatory requirements. However, applying PETs in organizations…

Cryptography and Security · Computer Science 2022-09-13 Gonzalo Munilla Garrido , Kaja Schmidt , Christopher Harth-Kitzerow , Johannes Klepsch , Andre Luckow , Florian Matthes

To create privacy-friendly software designs, architects need comprehensive knowledge of existing privacy-enhancing technologies (PETs) and their properties. Existing works that systemize PETs, however, are outdated or focus on comparison…

Cryptography and Security · Computer Science 2022-06-16 Immanuel Kunz , Andreas Binder

We measure how effective Privacy Enhancing Technologies (PETs) are at protecting users from website fingerprinting. Our measurements use both experimental and observational methods. Experimental methods allow control, precision, and use on…

Cryptography and Security · Computer Science 2018-12-11 Amit Datta , Jianan Lu , Michael Carl Tschantz

Privacy and data protection constitute core values of individuals and of democratic societies. There have been decades of debate on how those values -and legal obligations- can be embedded into systems, preferably from the very beginning of…

Cryptography and Security · Computer Science 2015-04-13 George Danezis , Josep Domingo-Ferrer , Marit Hansen , Jaap-Henk Hoepman , Daniel Le Metayer , Rodica Tirtea , Stefan Schiffner

Privacy is an instance of a social norm formed through legal, technical, and cultural dimensions. Institutions such as regulators, industry, and researchers act as societal agents that both influence and respond to evolving norms. Attempts…

Cryptography and Security · Computer Science 2025-06-05 Masoumeh Shafieinejad , Xi He , Bailey Kacsmar

As privacy issues have gained social salience, entrepreneurs have begun to offer privacy enhancing technologies (PETs) and the U.S. has begun to enact privacy legislation. But "privacy" is an ambiguous notion. In the liberal tradition, it…

Computers and Society · Computer Science 2007-05-23 David J. Phillips

In the absence of data protection measures, software applications lead to privacy breaches, posing threats to end-users and software organisations. Privacy Enhancing Technologies (PETs) are technical measures that protect personal data,…

Software Engineering · Computer Science 2024-01-03 Maisha Boteju , Thilina Ranbaduge , Dinusha Vatsalan , Nalin Asanka Gamagedara Arachchilage

The absence of data protection measures in software applications leads to data breaches, threatening end-user privacy and causing instabilities in organisations that developed those software. Privacy Enhancing Technologies (PETs) emerge as…

Cryptography and Security · Computer Science 2024-10-02 Maisha Boteju , Thilina Ranbaduge , Dinusha Vatsalan , Nalin Arachchilage

Privacy enhancing technologies, or PETs, have been hailed as a promising means to protect privacy without compromising on the functionality of digital services. At the same time, and partly because they may encode a narrow conceptualization…

Cryptography and Security · Computer Science 2023-12-06 Ero Balsa , Yan Shvartzshnaider

The steady reports of privacy invasions online paints a picture of the Internet growing into a more dangerous place. This is supported by reports of the potential scale for online harms facilitated by the mass deployment of online…

Computers and Society · Computer Science 2020-09-23 Kovila P. L. Coopamootoo

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

Machine Learning · Computer Science 2022-02-01 Conor O'Brien , Arvind Thiagarajan , Sourav Das , Rafael Barreto , Chetan Verma , Tim Hsu , James Neufield , Jonathan J Hunt

With smartphone technologies enhanced way of interacting with the world around us, it has also been paving the way for easier access to our private and personal information. This has been amplified by the existence of numerous embedded…

Cryptography and Security · Computer Science 2020-07-10 Tanusree Sharma , Masooda Bashir

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…

Cryptography and Security · Computer Science 2021-06-22 Imdad Ullah , Roksana Boreli , Salil S. Kanhere

In this study, we explore the effectiveness of persuasive messages endorsing the adoption of a privacy protection technology (IoT Inspector) tailored to individuals' regulatory focus (promotion or prevention). We explore if and how…

Human-Computer Interaction · Computer Science 2024-02-29 Reza Ghaiumy Anaraky , Yao Li , Hichang Cho , Danny Yuxing Huang , Kaileigh A. Byrne , Bart Knijnenburg , Oded Nov

Privacy preservation in Internet of Things (IoT) systems requires the use of privacy-enhancing technologies (PETs) built from innovative technologies such as cryptography and artificial intelligence (AI) to create techniques called privacy…

Cryptography and Security · Computer Science 2026-02-10 Emmanuel Alalade , Ashraf Matrawy

Using Privacy-Enhancing Technologies (PETs) for machine learning often influences the characteristics of a machine learning approach, e.g., the needed computational power, timing of the answers or how the data can be utilized. When…

Artificial Intelligence · Computer Science 2024-11-12 Sascha Löbner , Sebastian Pape , Vanessa Bracamonte , Kittiphop Phalakarn

As artificial intelligence (AI) continues to permeate various sectors, safeguarding personal and sensitive data has become increasingly crucial. To address these concerns, privacy-enhancing technologies (PETs) have emerged as a suite of…

Cryptography and Security · Computer Science 2025-06-18 Nouha Oualha

Artificial intelligence (AI) models introduce privacy vulnerabilities to systems. These vulnerabilities may impact model owners or system users; they exist during model development, deployment, and inference phases, and threats can be…

Cryptography and Security · Computer Science 2024-04-05 Liv d'Aliberti , Evan Gronberg , Joseph Kovba

This PhD thesis discusses how European law could improve privacy protection in the area of behavioural targeting. Behavioural targeting, also referred to as online profiling, involves monitoring people's online behaviour, and using the…

Computers and Society · Computer Science 2025-12-16 Frederik Johannes Zuiderveen Borgesius

The voluntary donation of private health information for altruistic purposes, such as supporting research advancements, is a common practice. However, concerns about data misuse and leakage may deter people from donating their information.…

Cryptography and Security · Computer Science 2025-09-11 Ruizhe Wang , Roberta De Viti , Aarushi Dubey , Elissa M. Redmiles
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