Related papers: Paying for Privacy: Pay-or-Tracking Walls
Social media platforms curate access to information and opportunities, and so play a critical role in shaping public discourse today. The opaque nature of the algorithms these platforms use to curate content raises societal questions. Prior…
The growing demand for intelligent environments unleashes an extraordinary cycle of privacy-aware applications that makes individuals' life more comfortable and safe. Examples of these applications include pedestrian tracking systems in…
Online Social Networking Sites attracted a massive number of users over the past decade but also raised privacy concerns with the amount of personal information disclosed. Studies have shown that 25% of the users are not aware of privacy…
The deployment of smart-card-based public transit fare payment systems provides government the opportunity to create a valuable derivative data product. Companies such as Urban Engines have demonstrated an ability to add value to the data…
The widespread sharing of consumers personal information with third parties raises significant privacy concerns. The California Consumer Privacy Act (CCPA) mandates that online businesses offer consumers the option to opt out of the sale…
While companies increasingly rely on data, especially when it comes to targeted advertising, adapting content to users, selling data and training machine learning models, the collection of data raises privacy concerns. One way of collecting…
Data markets serve as crucial platforms facilitating data discovery, exchange, sharing, and integration among data users and providers. However, the paramount concern of privacy has predominantly centered on protecting privacy of data…
Privacy requirements are increasingly growing in importance as new privacy regulations are enacted. To adequately manage privacy requirements, organizations not only need to comply with privacy regulations, but also consider user privacy…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads…
Browser fingerprinting is a growing technique for identifying and tracking users online without traditional methods like cookies. This paper gives an overview by examining the various fingerprinting techniques and analyzes the entropy and…
Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
The prevalence of e-commerce has made detailed customers' personal information readily accessible to retailers, and this information has been widely used in pricing decisions. When involving personalized information, how to protect the…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
Data is the new oil; this refrain is repeated extensively in the age of internet tracking, machine learning, and data analytics. Social network analysis, cookie-based advertising, and government surveillance are all evidence of the use of…
Websites with hyper-partisan, left or right-leaning focus offer content that is typically biased towards the expectations of their target audience. Such content often polarizes users, who are repeatedly primed to specific (extreme) content,…
Caching content at the edge network is a popular and effective technique widely deployed to alleviate the burden of network backhaul, shorten service delay and improve service quality. However, there has been some controversy over privacy…
The California Consumer Privacy Act (CCPA) secures the right to Opt-Out for consumers in California. However, websites may implement complex consent mechanisms that potentially do not capture the user's true choices. We investigated the…