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Related papers: Paying for Privacy: Pay-or-Tracking Walls

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This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…

Computers and Society · Computer Science 2015-07-29 Tomasz Bujlow , Valentín Carela-Español , Josep Solé-Pareta , Pere Barlet-Ros

We show how third-party web trackers can deanonymize users of cryptocurrencies. We present two distinct but complementary attacks. On most shopping websites, third party trackers receive information about user purchases for purposes of…

Cryptography and Security · Computer Science 2017-08-17 Steven Goldfeder , Harry Kalodner , Dillon Reisman , Arvind Narayanan

Data protection regulations, such as GDPR and CCPA, require websites and embedded third-parties, especially advertisers, to seek user consent before they can collect and process user data. Only when the users opt in, can these entities…

Cryptography and Security · Computer Science 2025-11-04 Zengrui Liu , Umar Iqbal , Nitesh Saxena

In smart grid, the Utility Provider (UP) collects users power measurements' for two main reasons: billing and operation. Billing needs coarse-grained measurements where there are no, or minimal, privacy concerns. On the other hand,…

Cryptography and Security · Computer Science 2018-10-30 Sari Sultan

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

Cryptography and Security · Computer Science 2023-11-22 Alisha Ukani

Access to smart meter data offers system-wide benefits but raises significant privacy concerns due to the personal information it contains. Privacy-preserving techniques could facilitate wider access, though they introduce privacy-utility…

Computers and Society · Computer Science 2025-09-03 Saurab Chhachhi , Fei Teng

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…

Cryptography and Security · Computer Science 2020-02-17 Muhammad Ahmad Bashir , Sajjad Arshad , William Robertson , Christo Wilson

One of major considerations in an online business is customer privacy. Consumers are not interested in being monitored and identified by sellers. Some solutions are proposed to hide selection of the customer but in the payment phase, there…

Cryptography and Security · Computer Science 2014-09-01 Mahdi Soodkhah Mohammadi , Abbas Ghaemi Bafghi

The industry for children's apps is thriving at the cost of children's privacy: these apps routinely disclose children's data to multiple data trackers and ad networks. As children spend increasing time online, such exposure accumulates to…

Human-Computer Interaction · Computer Science 2021-11-30 Anirudh Ekambaranathan , Jun Zhao , Max Van Kleek

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

Computers and Society · Computer Science 2016-02-08 Javier Parra-Arnau , Jagdish Prasad Achara , Claude Castelluccia

Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…

Networking and Internet Architecture · Computer Science 2018-10-05 Arash Molavi Kakhki , Vijay Erramilli , Phillipa Gill , Augustin Chaintreau , Balachander Krishnamurthy

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…

Cryptography and Security · Computer Science 2015-06-15 Nathaniel Fruchter , Hsin Miao , Scott Stevenson , Rebecca Balebako

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…

Cryptography and Security · Computer Science 2021-06-22 Imdad Ullah , Roksana Boreli , Salil S. Kanhere

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

Computers and Society · Computer Science 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…

Human-Computer Interaction · Computer Science 2020-02-18 Shuai Zhao , Achir Kalra , Cristian Borcea , Yi Chen

Third-party tracking allows companies to collect users' behavioural data and track their activity across digital devices. This can put deep insights into users' private lives into the hands of strangers, and often happens without users'…

Computers and Society · Computer Science 2021-06-21 Konrad Kollnig , Reuben Binns , Pierre Dewitte , Max Van Kleek , Ge Wang , Daniel Omeiza , Helena Webb , Nigel Shadbolt

Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…

Cryptography and Security · Computer Science 2017-03-23 Dolière Francis Somé , Nataliia Bielova , Tamara Rezk

The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…

Computers and Society · Computer Science 2026-03-27 Yonas Kassa

Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…

Cryptography and Security · Computer Science 2024-05-16 Ismael Castell-Uroz , Pere Barlet-Ros