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Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…
Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…
Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…
Probabilistic Circuits (PCs) are a class of generative models that allow exact and tractable inference for a wide range of queries. While recent developments have enabled the learning of deep and expressive PCs, this increased capacity can…
This paper proposes a novel graph-based regularized regression estimator - the hierarchical feature regression (HFR) -, which mobilizes insights from the domains of machine learning and graph theory to estimate robust parameters for a…
Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…
Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…
Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…
For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…
Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…
Personalized news recommendation aims to provide attractive articles for readers by predicting their likelihood of clicking on a certain article. To accurately predict this probability, plenty of studies have been proposed that actively…
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…
Trust-region (TR) and adaptive regularization using cubics (ARC) have proven to have some very appealing theoretical properties for non-convex optimization by concurrently computing function value, gradient, and Hessian matrix to obtain the…
The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…
Click-through rate (CTR) prediction is one of the fundamental tasks in the industry, especially in e-commerce, social media, and streaming media. It directly impacts website revenues, user satisfaction, and user retention. However,…
Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…
Extreme Learning Machines (ELM) provide a fast alternative to traditional gradient-based learning in neural networks, offering rapid training and robust generalization capabilities. Its theoretical basis shows its universal approximation…
In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are actually challenging to deploy in industrial settings for…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…
Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…