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Recent discussions about Large Language Models (LLMs) indicate that they have the potential to simulate human responses in social surveys and generate reliable predictions, such as those found in political polls. However, the existing…

Computers and Society · Computer Science 2025-03-07 Muzhi Zhou , Lu Yu , Xiaomin Geng , Lan Luo

Large language models (LLMs) have demonstrated remarkable capabilities in simulating human behaviour and social intelligence. However, they risk perpetuating societal biases, especially when demographic information is involved. We introduce…

Computers and Society · Computer Science 2025-06-11 Bryan Chen Zhengyu Tan , Roy Ka-Wei Lee

We propose and explore the possibility that language models can be studied as effective proxies for specific human sub-populations in social science research. Practical and research applications of artificial intelligence tools have…

Machine Learning · Computer Science 2024-02-28 Lisa P. Argyle , Ethan C. Busby , Nancy Fulda , Joshua Gubler , Christopher Rytting , David Wingate

Large language models (LLMs) may not equitably represent diverse global perspectives on societal issues. In this paper, we develop a quantitative framework to evaluate whose opinions model-generated responses are more similar to. We first…

Recent advances in large language models (LLMs) have enabled human-like social simulations at unprecedented scale and fidelity, offering new opportunities for computational social science. A key challenge, however, is the construction of…

Computation and Language · Computer Science 2025-10-07 Zhengyu Hu , Jianxun Lian , Zheyuan Xiao , Max Xiong , Yuxuan Lei , Tianfu Wang , Kaize Ding , Ziang Xiao , Nicholas Jing Yuan , Xing Xie

Of the many commercial and scientific opportunities provided by large language models (LLMs; including Open AI's ChatGPT, Meta's LLaMA, and Anthropic's Claude), one of the more intriguing applications has been the simulation of human…

Computers and Society · Computer Science 2023-10-30 Gabriel Simmons , Christopher Hare

Large language models (LLMs) present novel opportunities in public opinion research by predicting survey responses in advance during the early stages of survey design. Prior methods steer LLMs via descriptions of subpopulations as LLMs'…

Computation and Language · Computer Science 2026-04-17 Joseph Suh , Erfan Jahanparast , Suhong Moon , Minwoo Kang , Serina Chang

Language models (LMs) are increasingly used to simulate human-like responses in scenarios where accurately mimicking a population's behavior can guide decision-making, such as in developing educational materials and designing public…

Computation and Language · Computer Science 2024-07-23 Joy He-Yueya , Wanjing Anya Ma , Kanishk Gandhi , Benjamin W. Domingue , Emma Brunskill , Noah D. Goodman

Surveys have recently gained popularity as a tool to study large language models. By comparing survey responses of models to those of human reference populations, researchers aim to infer the demographics, political opinions, or values best…

Computation and Language · Computer Science 2024-12-10 Ricardo Dominguez-Olmedo , Moritz Hardt , Celestine Mendler-Dünner

Human judgments are inherently subjective and are actively affected by personal traits such as gender and ethnicity. While Large Language Models (LLMs) are widely used to simulate human responses across diverse contexts, their ability to…

Computation and Language · Computer Science 2025-02-18 Huaman Sun , Jiaxin Pei , Minje Choi , David Jurgens

Public opinion polling is usually done by random sampling from the entire population, treating individual opinions as independent. In the real world, individuals' opinions are often correlated, e.g., among friends in a social network. In…

Social and Information Networks · Computer Science 2016-11-28 Weiran Huang , Liang Li , Wei Chen

Large language models (LLMs) are supposed to acquire unconscious human knowledge and feelings, such as social common sense and biases, by training models from large amounts of text. However, it is not clear how much the sentiments of…

Computation and Language · Computer Science 2024-08-09 Kunitomo Tanaka , Ryohei Sasano , Koichi Takeda

Using Large Language Models (LLMs) to simulate user opinions has received growing attention. Yet LLMs, especially trained with reinforcement learning from human feedback (RLHF), are known to exhibit biases toward dominant viewpoints,…

Computation and Language · Computer Science 2025-12-09 Ziyun Yu , Yiru Zhou , Chen Zhao , Hongyi Wen

Social bias is shaped by the accumulation of social perceptions towards targets across various demographic identities. To fully understand such social bias in large language models (LLMs), it is essential to consider the composite of social…

Computation and Language · Computer Science 2024-06-07 Jisu Shin , Hoyun Song , Huije Lee , Soyeong Jeong , Jong C. Park

Can large language models (LLMs) simulate social surveys? To answer this question, we conducted millions of simulations in which LLMs were asked to answer subjective questions. A comparison of different LLM responses with the European…

Computation and Language · Computer Science 2024-10-22 Mingmeng Geng , Sihong He , Roberto Trotta

Social media provide access to behavioural data at an unprecedented scale and granularity. However, using these data to understand phenomena in a broader population is difficult due to their non-representativeness and the bias of…

Computers and Society · Computer Science 2019-05-16 Zijian Wang , Scott A. Hale , David Adelani , Przemyslaw A. Grabowicz , Timo Hartmann , Fabian Flöck , David Jurgens

Language models (LMs) are increasingly used as simulacra for people, yet their ability to match the distribution of views of a specific demographic group and be \textit{distributionally aligned} remains uncertain. This notion of…

Computation and Language · Computer Science 2024-11-11 Nicole Meister , Carlos Guestrin , Tatsunori Hashimoto

Social scientists are now using large language models to create "silicon samples": synthetic datasets intended to stand in for human respondents. However, producing these samples requires many analytic choices, including model selection,…

Computers and Society · Computer Science 2026-05-19 Jamie Cummins

As Large Language Models (LLMs) increasingly appear in social science research (e.g., economics and marketing), it becomes crucial to assess how well these models replicate human behavior. In this work, using hypothesis testing, we present…

Computers and Society · Computer Science 2025-06-19 Harbin Hong , Sebastian Caldas , Liu Leqi

Large language models (LLMs) are increasingly used as proxies for human judgment in computational social science, yet their ability to reproduce patterns of susceptibility to misinformation remains unclear. We test whether LLM-simulated…

Social and Information Networks · Computer Science 2026-04-13 Eun Cheol Choi , Lindsay E. Young , Emilio Ferrara
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