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Social media has transformed the advertising landscape, becoming an essential tool for reaching and connecting with consumers. Its sharing and engagement features amplify brand exposure, while its cost-effective options provide businesses…

Computers and Society · Computer Science 2024-02-02 Ekansh Agrawal

Social media platforms such as Facebook and Twitter are used for social activism purposes, and TikTok is no different. We conducted 9 qualitative semi-structured interviews with social activists who recently posted their videos on TikTok to…

Human-Computer Interaction · Computer Science 2021-06-17 Daniel Le Compte , Daniel Klug

Like other social media, TikTok is embracing its use as a search engine, developing search products to steer users to produce searchable content and engage in content discovery. Their recently developed product search recommendations are…

Information Retrieval · Computer Science 2025-05-14 Taylor Annabell , Robert Gorwa , Rebecca Scharlach , Jacob van de Kerkhof , Thales Bertaglia

Advanced large language models like ChatGPT have gained considerable attention recently, including among students. However, while the debate on ChatGPT in academia is making waves, more understanding is needed among lecturers and teachers…

Applications · Statistics 2023-03-10 Anna-Carolina Haensch , Sarah Ball , Markus Herklotz , Frauke Kreuter

TikTok, a popular short video sharing application, emerged as the dominant social media platform for young people, with a pronounced influence on how young women and people of color interact online. The application has become a global space…

TikTok currently is the fastest growing social media platform with over 1 billion active monthly users of which the majority is from generation Z. Arguably, its most important success driver is its recommendation system. Despite the…

Human-Computer Interaction · Computer Science 2022-01-31 Maximilian Boeker , Aleksandra Urman

TikTok has skyrocketed in popularity over recent years, especially among younger audiences. However, there are public concerns about the potential of this platform to promote and amplify harmful content. This study presents the first…

Computers and Society · Computer Science 2025-05-20 Francesco Corso , Francesco Pierri , Gianmarco De Francisci Morales

Following the Digital Services Act of 2023, which requires Very Large Online Platforms (VLOPs) and Very Large Online Search Engines (VLOSEs) to facilitate data accessibility for independent research, TikTok augmented its Research API access…

Computers and Society · Computer Science 2025-06-13 Carlos Entrena-Serrano , Martin Degeling , Salvatore Romano , Raziye Buse Çetin

YouTube is among the most widely-used platforms worldwide, and has seen a lot of recent academic attention. Despite its popularity and the number of studies conducted on it, much less is understood about the way in which YouTube's Data API,…

Information Retrieval · Computer Science 2025-09-08 Alexandros Efstratiou

TikTok is a music-based video sharing social media app famous for users creating short meme and dance videos. TikTok videos are largely based on popular song snippets, which is why lip syncing and dance moves evolve as significant user…

Human-Computer Interaction · Computer Science 2021-10-12 Daniel Klug

TikTok is now a massive platform, and has a deep impact on global events. Despite preliminary studies, issues remain in determining fundamental characteristics of the platform. We develop a method to extract a representative sample of >99%…

Social and Information Networks · Computer Science 2026-05-20 Benjamin Steel , Miriam Schirmer , Derek Ruths , Juergen Pfeffer

Social media platforms are constantly shifting towards algorithmically curated content based on implicit or explicit user feedback. Regulators, as well as researchers, are calling for systematic social media algorithmic audits as this shift…

Information Retrieval · Computer Science 2025-04-28 Matej Mosnar , Adam Skurla , Branislav Pecher , Matus Tibensky , Jan Jakubcik , Adrian Bindas , Peter Sakalik , Ivan Srba

Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to…

Computers and Society · Computer Science 2024-02-28 Angelica Goetzen , Ruizhe Wang , Elissa M. Redmiles , Savvas Zannettou , Oshrat Ayalon

Short videos have become one of the leading media used by younger generations to express themselves online and thus a driving force in shaping online culture. In this context, TikTok has emerged as a platform where viral videos are often…

Computers and Society · Computer Science 2021-11-05 Chen Ling , Jeremy Blackburn , Emiliano De Cristofaro , Gianluca Stringhini

The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…

Human-Computer Interaction · Computer Science 2023-07-26 Manish Sihag , Ze Shi Li , Amanda Dash , Nowshin Nawar Arony , Kezia Devathasan , Neil Ernst , Alexandra Albu , Daniela Damian

TikTok is a video-sharing social networking service, whose popularity is increasing rapidly. It was the world's second-most downloaded app in 2019. Although the platform is known for having users posting videos of themselves dancing,…

Social and Information Networks · Computer Science 2020-05-12 Juan Carlos Medina Serrano , Orestis Papakyriakopoulos , Simon Hegelich

Short-format videos have exploded on platforms like TikTok, Instagram, and YouTube. Despite this, the research community lacks large-scale empirical studies into how people engage with short-format videos and the role of recommendation…

Social and Information Networks · Computer Science 2024-03-21 Savvas Zannettou , Olivia-Nemes Nemeth , Oshrat Ayalon , Angelica Goetzen , Krishna P. Gummadi , Elissa M. Redmiles , Franziska Roesner

''TikTok, Do Your Thing'' is a viral trend where users attempt to identify strangers they see in public via information crowd-sourcing. The trend started as early as 2021 and users typically engage with it for romantic purposes (similar to…

Human-Computer Interaction · Computer Science 2025-10-21 Meira Gilbert , Miranda Wei , Lindah Kotut

We present TikTok StitchGraph: a collection of 36 graphs based on TikTok stitches. With its rapid growth and widespread popularity, TikTok presents a compelling platform for study, yet given its video-first nature the network structure of…

Social and Information Networks · Computer Science 2025-04-07 Mads Høgenhaug , Marcus Friis , Morten Pedersen , Luca Rossi

The dissemination of scholarly research is critical, yet researchers often lack the time and skills to create engaging content for popular media such as short-form videos. To address this gap, we explore the use of generative AI to help…

Human-Computer Interaction · Computer Science 2026-01-27 Meziah Ruby Cristobal , Hyeonjeong Byeon , Tze-Yu Chen , Ruoxi Shang , Donghoon Shin , Ruican Zhong , Tony Zhou , Gary Hsieh
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