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Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

Computer Science and Game Theory · Computer Science 2008-09-08 Hamed Amini , Moez Draief , Marc Lelarge

To monitor risk in temporal financial networks, we need to understand how individual behaviours affect the global evolution of networks. Here we define a structural importance metric - which we denote as $l_e$ - for the edges of a network.…

Computational Engineering, Finance, and Science · Computer Science 2020-12-24 Isobel Seabrook , Paolo Barucca , Fabio Caccioli

Classic measures of graph centrality capture distinct aspects of node importance, from the local (e.g., degree) to the global (e.g., closeness). Here we exploit the connection between diffusion and geometry to introduce a multiscale…

Physics and Society · Physics 2020-07-29 Alexis Arnaudon , Robert L. Peach , Mauricio Barahona

Threshold models try to explain the consequences of social influence like the spread of fads and opinions. Along with models of epidemics, they constitute a major theoretical framework of social spreading processes. In threshold models on…

Physics and Society · Physics 2014-08-27 Fariba Karimi , Petter Holme

Recent research has explored the increasingly important role of social media by examining the dynamics of individual and group behavior, characterizing patterns of information diffusion, and identifying influential individuals. In this…

Social and Information Networks · Computer Science 2011-10-13 Greg Ver Steeg , Aram Galstyan

The reversible spreading processes with repeated infection widely exist in nature and human society, such as gonorrhea propagation and meme spreading. Identifying influential spreaders is an important issue in the reversible spreading…

Physics and Society · Physics 2021-05-24 Junyi Qu , Ming Tang , Ying Liu , Shuguang Guan

We consider the problem of selecting a minimum size subset of nodes in a network, that allows to activate all the nodes of the network. We present a fast and simple algorithm that, in real-life networks, produces solutions that outperform…

Data Structures and Algorithms · Computer Science 2016-10-18 Gennaro Cordasco , Luisa Gargano , Adele Anna Rescigno

The identification of key nodes in complex networks is an important topic in many network science areas. It is vital to a variety of real-world applications, including viral marketing, epidemic spreading and influence maximization. In…

Social and Information Networks · Computer Science 2024-12-04 Mateusz Stolarski , Adam Piróg , Piotr Bródka

In this paper we elaborate upon a measure of node influence in social networks, which was recently proposed by Vassio et al., IEEE Trans. Control Netw. Syst., 2014. This measure quantifies the ability of the node to sway the average opinion…

Optimization and Control · Mathematics 2016-11-10 Wilbert Samuel Rossi , Paolo Frasca

In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of "information cascade" is all but univocal. Despite the fact that such information cascades can…

Physics and Society · Physics 2013-03-20 Raquel A Baños , Javier Borge-Holthoefer , Yamir Moreno

Spreading phenomena essentially underlie the dynamics of various natural and technological networked systems, yet how spatiotemporal propagation patterns emerge from such networks remains largely unknown. Here we propose a novel approach…

Physics and Society · Physics 2024-03-12 Xiaozhu Zhang , Dirk Witthaut , Marc Timme

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan

A characteristic property of networks is their ability to propagate influences, such as infectious diseases, behavioral changes, and failures. An especially important class of such contagious dynamics is that of cascading processes. These…

Physics and Society · Physics 2017-01-26 Adilson E. Motter , Yang Yang

Models of how things spread often assume that transmission mechanisms are fixed over time. However, social contagions--the spread of ideas, beliefs, innovations--can lose or gain in momentum as they spread: ideas can get reinforced, beliefs…

The dynamics of decisions in complex networks is studied within a Markov process framework using numerical simulations combined with mathematical insight into the process mechanisms. A mathematical discrete-time model is derived based on a…

Physics and Society · Physics 2012-11-01 Carlos Rodríguez Lucatero , Luis Alarcón , Roberto Bernal Jaquez , Alexander Schaum

Reliable functioning of infrastructure networks is essential for our modern society. Cascading failures are the cause of most large-scale network outages. Although cascading failures often exhibit dynamical transients, the modeling of…

Adaptation and Self-Organizing Systems · Physics 2020-08-18 Benjamin Schäfer , Dirk Witthaut , Marc Timme , Vito Latora

We present simulation results for the contact process on regular, cubic networks that are composed of a one-dimensional lattice and a set of long edges with unbounded length. Networks with different sets of long edges are considered, that…

Statistical Mechanics · Physics 2015-05-13 R. Juhász , G. Ódor

A fundamental problem in the study of networks is the identification of important nodes. This is typically achieved using centrality metrics, which rank nodes in terms of their position in the network. This approach works well for static…

Computational Engineering, Finance, and Science · Computer Science 2022-10-19 Isobel Seabrook , Paolo Barucca , Fabio Caccioli

The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse