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Most online services (Google, Facebook etc.) operate by providing a service to users for free, and in return they collect and monetize personal information (PI) of the users. This operational model is inherently economic, as the "good"…

Human-Computer Interaction · Computer Science 2011-12-30 Juan Pablo Carrascal , Christopher Riederer , Vijay Erramilli , Mauro Cherubini , Rodrigo de Oliveira

Internet users highly rely on and trust web search engines, such as Google, to find relevant information online. However, scholars have documented numerous biases and inaccuracies in search outputs. To improve the quality of search results,…

Computers and Society · Computer Science 2023-10-06 Aleksandra Urman , Aniko Hannak , Mykola Makhortykh

Contextual bandit algorithms~(CBAs) often rely on personal data to provide recommendations. Centralized CBA agents utilize potentially sensitive data from recent interactions to provide personalization to end-users. Keeping the sensitive…

Machine Learning · Computer Science 2020-03-12 Mohammad Malekzadeh , Dimitrios Athanasakis , Hamed Haddadi , Benjamin Livshits

There is substantial evidence that Artificial Intelligence (AI) and Machine Learning (ML) algorithms can generate bias against minorities, women, and other protected classes. Federal and state laws have been enacted to protect consumers…

Computers and Society · Computer Science 2021-08-23 Nicholas Schmidt , Bryce Stephens

Multi-touch attribution (MTA), aiming to estimate the contribution of each advertisement touchpoint in conversion journeys, is essential for budget allocation and automatically advertising. Existing methods first train a model to predict…

Information Retrieval · Computer Science 2022-07-22 Di Yao , Chang Gong , Lei Zhang , Sheng Chen , Jingping Bi

In recent years, Optimized Cost Per Click (OCPC) and Optimized Cost Per Mille (OCPM) have emerged as the most widely adopted pricing models in the online advertising industry. However, the existing literature has yet to identify the…

Computer Science and Game Theory · Computer Science 2024-09-06 Kaichen Zhang , Zixuan Yuan , Hui Xiong

Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…

As the sociological theory of homophily suggests, people tend to interact with those of similar preferences. Motivated by this well-established phenomenon, today's online sellers, such as Amazon,~seek~to learn a new buyer's private…

Computer Science and Game Theory · Computer Science 2026-03-30 Qinqi Lin , Lingjie Duan , Jianwei Huang

Decisions such as which movie to watch next, which song to listen to, or which product to buy online, are increasingly influenced by recommender systems and user models that incorporate information on users' past behaviours, preferences,…

Artificial Intelligence · Computer Science 2023-01-13 Inga Strümke , Marija Slavkovik , Clemens Stachl

The emergence of big data, AI and machine learning has allowed sellers and online platforms to tailor pricing for customers in real-time. While online algorithmic pricing can increase efficiency, market welfare, and optimize pricing…

Computers and Society · Computer Science 2025-09-30 Zihao Li

We study an online market-making problem in which a learner sequentially posts bid and ask prices for a single asset while interacting with traders holding private valuations. Unlike existing online learning formulations that assume fully…

Machine Learning · Computer Science 2026-05-20 Davide Maran , Marcello Restelli

Recent scholarly work has extensively examined the phenomenon of algorithmic collusion driven by AI-enabled pricing algorithms. However, online platforms commonly deploy recommender systems that influence how consumers discover and purchase…

Artificial Intelligence · Computer Science 2024-12-17 Xingchen Xu , Stephanie Lee , Yong Tan

Consider learning a decision support assistant to serve as an intermediary between (oracle) expert behavior and (imperfect) human behavior: At each time, the algorithm observes an action chosen by a fallible agent, and decides whether to…

Machine Learning · Statistics 2023-10-31 Daniel Jarrett , Alihan Hüyük , Mihaela van der Schaar

Economic-wise, a common goal for companies conducting marketing is to maximize the return revenue/profit by utilizing the various effective marketing strategies. Consumer behavior is crucially important in economy and targeted marketing, in…

Artificial Intelligence · Computer Science 2022-03-01 Wensheng Gan , Guoting Chen , Hongzhi Yin , Philippe Fournier-Viger , Chien-Ming Chen , Philip S. Yu

Opaque algorithms disseminate and mediate the content that users consume on online social media platforms. This algorithmic mediation serves users with contents of their liking, on the other hand, it may cause several inadvertent risks to…

Social and Information Networks · Computer Science 2025-01-28 Cai Yang , Sepehr Mousavi , Abhisek Dash , Krishna P. Gummadi , Ingmar Weber

Many organizations utilize large-scale online controlled experiments (OCEs) to accelerate innovation. Having high statistical power to detect small differences between control and treatment accurately is critical, as even small changes in…

Applications · Statistics 2020-09-11 Ali Mahmoudzadeh , Sophia Liu , Sol Sadeghi , Paul Luo Li , Somit Gupta

From massive face-recognition-based surveillance and machine-learning-based decision systems predicting crime recidivism rates, to the move towards automated health diagnostic systems, artificial intelligence (AI) is being used in scenarios…

Computers and Society · Computer Science 2019-08-20 Timnit Gebru

Language model agents are poised to mediate how people navigate and act online. If the companies that already dominate internet search, communication, and commerce -- or the firms trying to unseat them -- control these agents, the resulting…

Computers and Society · Computer Science 2025-06-23 Sayash Kapoor , Noam Kolt , Seth Lazar

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Computers and Society · Computer Science 2013-05-13 Sowmyan Jegatheesan

We study a dynamic market setting where an intermediary interacts with an unknown large sequence of agents that can be either sellers or buyers: their identities, as well as the sequence length $n$, are decided in an adversarial, online…

Computer Science and Game Theory · Computer Science 2017-03-29 Yiannis Giannakopoulos , Elias Koutsoupias , Philip Lazos