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Related papers: AutoOffAB: Toward Automated Offline A/B Testing fo…

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A/B test, a simple type of controlled experiment, refers to the statistical procedure of experimenting to compare two treatments applied to test subjects. For example, many IT companies frequently conduct A/B tests on their users who are…

Methodology · Statistics 2026-05-12 Qiong Zhang , Lulu Kang

A/B tests are the gold standard for evaluating digital experiences on the web. However, traditional "fixed-horizon" statistical methods are often incompatible with the needs of modern industry practitioners as they do not permit continuous…

Recommendation systems are a vital component of many online marketplaces, where there are often millions of items to potentially present to users who have a wide variety of wants or needs. Evaluating recommender system algorithms is a hard…

Information Retrieval · Computer Science 2019-08-20 Meisam Hejazinia , Kyler Eastman , Shuqin Ye , Abbas Amirabadi , Ravi Divvela

Even though offline evaluation is just an imperfect proxy of online performance -- due to the interactive nature of recommenders -- it will probably remain the primary way of evaluation in recommender systems research for the foreseeable…

Information Retrieval · Computer Science 2023-07-28 Balázs Hidasi , Ádám Tibor Czapp

With the extensive use of digital devices, online experimental platforms are commonly used to conduct experiments to collect data for evaluating different variations of products, algorithms, and interface designs, a.k.a., A/B tests. In…

Methodology · Statistics 2024-07-09 Qiong Zhang , Lulu Kang , Xinwei Deng

We have seen a massive growth of online experiments at LinkedIn, and in industry at large. It is now more important than ever to create an intelligent A/B platform that can truly democratize A/B testing by allowing everyone to make quality…

Applications · Statistics 2018-08-02 Nanyu Chen , Min Liu , Ya Xu

With increasing scale and complexity of cloud operations, automated detection of anomalies in monitoring data such as logs will be an essential part of managing future IT infrastructures. However, many methods based on artificial…

Machine Learning · Computer Science 2021-11-29 Thorsten Wittkopp , Philipp Wiesner , Dominik Scheinert , Alexander Acker

The ability to perform offline A/B-testing and off-policy learning using logged contextual bandit feedback is highly desirable in a broad range of applications, including recommender systems, search engines, ad placement, and personalized…

Machine Learning · Computer Science 2019-08-30 Yi Su , Lequn Wang , Michele Santacatterina , Thorsten Joachims

Offline evaluations of recommender systems attempt to estimate users' satisfaction with recommendations using static data from prior user interactions. These evaluations provide researchers and developers with first approximations of the…

Information Retrieval · Computer Science 2020-01-28 Mucun Tian , Michael D. Ekstrand

Autotuning techniques are a promising approach to minimize the otherwise tedious manual effort of optimizing scientific applications for a specific target platform. Ideally, an autotuning approach is capable of reliably identifying the most…

Performance · Computer Science 2020-04-09 Johannes Seiferth , Matthias Korch , Thomas Rauber

A challenge that machine learning practitioners in the industry face is the task of selecting the best model to deploy in production. As a model is often an intermediate component of a production system, online controlled experiments such…

Machine Learning · Statistics 2021-05-31 Zhenwen Dai , Praveen Chandar , Ghazal Fazelnia , Ben Carterette , Mounia Lalmas-Roelleke

We present a new approach to automated scenario-based testing of the safety of autonomous vehicles, especially those using advanced artificial intelligence-based components, spanning both simulation-based evaluation as well as testing in…

Systems and Control · Electrical Eng. & Systems 2020-07-14 Daniel J. Fremont , Edward Kim , Yash Vardhan Pant , Sanjit A. Seshia , Atul Acharya , Xantha Bruso , Paul Wells , Steve Lemke , Qiang Lu , Shalin Mehta

Online evaluation of machine learning models is typically conducted through A/B experiments. Sequential statistical tests are valuable tools for analysing these experiments, as they enable researchers to stop data collection early without…

Methodology · Statistics 2025-10-08 Alexey Kurennoy , Majed Dodin , Tural Gurbanov , Ana Peleteiro Ramallo

The (contextual) multi-armed bandit problem (MAB) provides a formalization of sequential decision-making which has many applications. However, validly evaluating MAB policies is challenging; we either resort to simulations which inherently…

Machine Learning · Computer Science 2019-08-22 Jules Kruijswijk , Petri Parvinen , Maurits Kaptein

Making ideal decisions as a product leader in a web-facing company is extremely difficult. In addition to navigating the ambiguity of customer satisfaction and achieving business goals, one must also pave a path forward for ones' products…

Evaluating retrieval-ranking systems is crucial for developing high-performing models. While online A/B testing is the gold standard, its high cost and risks to user experience require effective offline methods. However, relying on…

Information Retrieval · Computer Science 2025-04-08 Seyedeh Baharan Khatami , Sayan Chakraborty , Ruomeng Xu , Babak Salimi

Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain

A/B testing is ubiquitous within the machine learning and data science operations of internet companies. Generically, the idea is to perform a statistical test of the hypothesis that a new feature is better than the existing platform---for…

Statistics Theory · Mathematics 2017-10-11 David Goldberg , James E. Johndrow

Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…

Machine Learning · Computer Science 2020-10-22 Akira Matsui , Daisuke Moriwaki

For personalized marketing, a new challenge of how to effectively algorithm the A/B testing to maximize user response is urgently to be overcome. In this paper, we present a new approach, the RL-LLM-AB test framework, for using…

Information Retrieval · Computer Science 2025-06-10 Haoyang Feng , Yanjun Dai , Yuan Gao