English
Related papers

Related papers: Soft Frequency Capping for Improved Ad Click Predi…

200 papers

Autonomous multimodal language models are rapidly evolving into web agents that can browse, click, and purchase items on behalf of users, posing a threat to display advertising designed for human eyes. Yet little is known about how these…

Information Retrieval · Computer Science 2025-11-13 Joel Nitu , Heidrun Mühle , Andreas Stöckl

This study presents an autonomous experimental machine learning protocol for high-frequency trading (HFT) stock price forecasting that involves a dual competitive feature importance mechanism and clustering via shallow neural network…

Statistical Finance · Quantitative Finance 2024-12-30 Adamantios Ntakaris , Gbenga Ibikunle

Disinformation and fake news have posed detrimental effects on individuals and society in recent years, attracting broad attention to fake news detection. The majority of existing fake news detection algorithms focus on mining news content…

Social and Information Networks · Computer Science 2021-04-27 Yingtong Dou , Kai Shu , Congying Xia , Philip S. Yu , Lichao Sun

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these companies' ads by using certain advertisement assignment strategies. We…

Data Structures and Algorithms · Computer Science 2012-09-10 Bo Tan , R. Srikant

As users often express their preferences with binary behavior data~(implicit feedback), such as clicking items or buying products, implicit feedback based Collaborative Filtering~(CF) models predict the top ranked items a user might like by…

Information Retrieval · Computer Science 2021-05-27 Lei Chen , Le Wu , Kun Zhang , Richang Hong , Meng Wang

Advertising is a primary means for revenue generation for millions of websites and smartphone apps (publishers). Naturally, a fraction of publishers abuse the ad-network to systematically defraud advertisers of their money. Defenses have…

Cryptography and Security · Computer Science 2019-03-27 Shishir Nagaraja , Ryan Shah

Cold-start is a notoriously difficult problem which can occur in recommendation systems, and arises when there is insufficient information to draw inferences for users or items. To address this challenge, a contextual bandit algorithm --…

Machine Learning · Statistics 2021-01-13 Jack R. McKenzie , Peter A. Appleby , Thomas House , Neil Walton

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Recommender systems based on graph neural networks perform well in tasks such as rating and ranking. However, in real-world recommendation scenarios, noise such as user misuse and malicious advertisement gradually accumulates through the…

Information Retrieval · Computer Science 2025-05-23 Meng Yan , Cai Xu , Xujing Wang , Ziyu Guan , Wei Zhao , Yuhang Zhou

Most existing image tokenizers encode images into a fixed number of tokens or patches, overlooking the inherent variability in image complexity. To address this, we introduce Content-Adaptive Tokenizer (CAT), which dynamically adjusts…

Computer Vision and Pattern Recognition · Computer Science 2025-01-07 Junhong Shen , Kushal Tirumala , Michihiro Yasunaga , Ishan Misra , Luke Zettlemoyer , Lili Yu , Chunting Zhou

The dominant approach to generating from language models subject to some constraint is locally constrained decoding (LCD), incrementally sampling tokens at each time step such that the constraint is never violated. Typically, this is…

In this article, we present a general approach to personalizing ads through encoding and learning from variable-length sequences of recent user actions and diverse representations. To this end we introduce a three-component module called…

Machine Learning · Computer Science 2023-06-12 Alaa Awad , Denisa Roberts , Eden Dolev , Andrea Heyman , Zahra Ebrahimzadeh , Zoe Weil , Marcin Mejran , Vaibhav Malpani , Mahir Yavuz

We introduce a new convolutional AutoEncoder architecture for user modelling and recommendation tasks with several improvements over the state of the art. Firstly, our model has the flexibility to learn a set of associations and…

Machine Learning · Computer Science 2025-09-10 Antoine Ledent , Petr Kasalický , Rodrigo Alves , Hady W. Lauw

The sliding window model of computation captures scenarios in which data are continually arriving in the form of a stream, and only the most recent $w$ items are used for analysis. In this setting, an algorithm needs to accurately track…

Cryptography and Security · Computer Science 2024-06-13 Yiping Wang , Yanhao Wang , Cen Chen

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Predicting user affinity to items is an important problem in applications like content optimization, computational advertising, and many more. While bilinear random effect models (matrix factorization) provide state-of-the-art performance…

Machine Learning · Computer Science 2012-03-26 Rajiv Khanna , Liang Zhang , Deepak Agarwal , Beechung Chen

Recent Offline Reinforcement Learning methods have succeeded in learning high-performance policies from fixed datasets of experience. A particularly effective approach learns to first identify and then mimic optimal decision-making…

Machine Learning · Computer Science 2023-12-12 Jake Grigsby , Yanjun Qi

Since clicks usually contain heavy noise, increasing research efforts have been devoted to modeling implicit negative user behaviors (i.e., non-clicks). However, they either rely on explicit negative user behaviors (e.g., dislikes) or…

Information Retrieval · Computer Science 2023-04-11 Ming Li , Naiyin Liu , Xiaofeng Pan , Yang Huang , Ningning Li , Yingmin Su , Chengjun Mao , Bo Cao
‹ Prev 1 3 4 5 6 7 10 Next ›