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Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized…

Artificial Intelligence · Computer Science 2021-05-18 Feng Li , Bencheng Yan , Qingqing Long , Pengjie Wang , Wei Lin , Jian Xu , Bo Zheng

Cross domain recommender systems have been increasingly valuable for helping consumers identify the most satisfying items from different categories. However, previously proposed cross-domain models did not take into account bidirectional…

Information Retrieval · Computer Science 2019-10-14 Pan Li , Alexander Tuzhilin

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Most pedestrian trajectory prediction methods rely on a huge amount of trajectories annotation, which is time-consuming and expensive. Moreover, a well-trained model may not effectively generalize to a new scenario captured by another…

Computer Vision and Pattern Recognition · Computer Science 2022-08-17 Pingxuan Huang , Zhenhua Cui , Jing Li , Shenghua Gao , bo Hu , Yanyan Fang

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

Cross-domain recommendation (CDR) aims to provide better recommendation results in the target domain with the help of the source domain, which is widely used and explored in real-world systems. However, CDR in the matching (i.e., candidate…

Information Retrieval · Computer Science 2022-06-22 Ruobing Xie , Qi Liu , Liangdong Wang , Shukai Liu , Bo Zhang , Leyu Lin

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

Machine Learning · Statistics 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Cross-domain recommendation (CDR) plays a critical role in alleviating the sparsity and cold-start problem and substantially boosting the performance of recommender systems. Existing CDR methods prefer to either learn a common preference…

Information Retrieval · Computer Science 2024-08-02 Xiaofei Zhu , Yabo Yin , Li Wang

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Information Retrieval · Computer Science 2021-05-13 Yuan Cheng , Yanbo Xue

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu

Statistical analysis of network data has attracted considerable attention in recent years, due to the rapid advancement of well-trained network models and the accessibility of large public network datasets. In this article, we propose a…

Methodology · Statistics 2026-04-22 Yong He , Kangxiang Qin , Haoran Tang

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Transfer Learning enables Convolutional Neural Networks (CNN) to acquire knowledge from a source domain and transfer it to a target domain, where collecting large-scale annotated examples is time-consuming and expensive. Conventionally,…

Computer Vision and Pattern Recognition · Computer Science 2024-01-25 S. H. Shabbeer Basha , Debapriya Tula , Sravan Kumar Vinakota , Shiv Ram Dubey

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…

Information Retrieval · Computer Science 2024-11-14 Lei Sang , Qiuze Ru , Honghao Li , Yiwen Zhang , Qian Cao , Xindong Wu